Marketings

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What is Context Marketing? Why It Matters in 2022 [+Examples]

What is Context Marketing? Why It Matters in 2022 [+Examples]

While it's fair to say most marketers are on-board with the importance of content...

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Mastering Facebook Ads In 2022 Through Incrementality

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads...

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CMO survey warns talent shortage is holding the industry back

CMO survey warns talent shortage is holding the industry...

Research also shows just 11% of global CMOs are confident they have completed their...

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Reach delivers top-line growth for first time since 2007

Reach delivers top-line growth for first time since 2007

Digital now accounts for 24% of company's revenue mix.

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Beam Suntory names Jerry Daykin as global media vice-president

Beam Suntory names Jerry Daykin as global media vice-president

Daykin most recently worked at GSK Consumer Healthcare and joins the premium spirits...

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Comparethemarket removes Russian meerkat ads from TV news

Comparethemarket removes Russian meerkat ads from TV news

Move comes as site says it wants to be 'sensitive' to the situation in Ukraine.

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Ukraine agency Banda creates harrowing film calling for international support

Ukraine agency Banda creates harrowing film calling for...

With the capital under siege, the Kyiv agency is asking supporters to post this...

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TV Upfronts and NewFronts 2022 Calendar

TV Upfronts and NewFronts 2022 Calendar

To stay up to date on which presentations will take place and when they will air,...

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What is a Media Mix & The Most Effective Types [HubSpot Blog Data]

What is a Media Mix & The Most Effective Types [HubSpot...

I’m willing to bet that today, the typical campaign at any brand uses a media mix.

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3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]

3 Roles Marketing Leaders Plan to Recruit in 2022 [New...

The new year can be an exciting time to consider how you might expand your team...

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How 500 Marketers are Leveraging Instagram Shopping Tools [Data]

How 500 Marketers are Leveraging Instagram Shopping Tools...

Does anyone remember the days when all we saw on Instagram were poorly lit pictures...

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A love letter to Bend It Like Beckham

A love letter to Bend It Like Beckham

It was one of the first films I saw as a teen that subverted gender roles and demonstrated...

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5 Website Design Trends That Are Changing the Game in 2022

5 Website Design Trends That Are Changing the Game in 2022

The internet is rapidly growing and continually evolving, making it challenging...

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7 Ways to Increase Ecommerce Website Traffic

7 Ways to Increase Ecommerce Website Traffic

The e-commerce industry went through a dramatic increase over the last two years....

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Has SEO Changed Dramatically Over the Years?

Has SEO Changed Dramatically Over the Years?

How much have you changed your SEO strategy over the last couple of years? A lot...

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Before We Use AI to Manage Projects, Let’s Take Data Seriously

Before We Use AI to Manage Projects, Let’s Take Data Seriously

Digital agencies are innovators by their very nature, so it’s no wonder that the...