Marketings

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Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Google's Head of Technology Platforms On How First-Party...

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands...

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I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here's What I Got

I Asked ChatGPT to Write 3 Different Marketing Job Application...

Here’s a confession: If someone asked me how I was able to land two of the most...

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Adidas takes the pressure out of sports in Super Bowl campaign

Adidas takes the pressure out of sports in Super Bowl campaign

The campaign centers around a 90-second film starring Patrick Mahomes, Trinity Rodman,...

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ASA investigates whether Nationwide ad ‘discredits’ competitors

ASA investigates whether Nationwide ad ‘discredits’ competitors

The ad has received 273 complaints since it launched in October.

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Marketing Agencies We Admired in 2023

Marketing Agencies We Admired in 2023

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot...

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Shadow minister tells Lead summit Apprenticeship Levy 'doesn't work' for ad industry

Shadow minister tells Lead summit Apprenticeship Levy 'doesn't...

Culture secretary Lucy Frazer also discussed the importance of creative careers...

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Birkenstock opens artist community studio

Birkenstock opens artist community studio

Sustainable shoe designer Helen Kirkham will be the first artist-in-residence.

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Andrés Ordóñez named global CCO of FCB

Andrés Ordóñez named global CCO of FCB

Outgoing global CCO Susan Credle becomes first creative adviser for parent company...

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Boots spots urge consumers to visit pharmacy for minor ailments

Boots spots urge consumers to visit pharmacy for minor...

Campaign timed just after NHS announced people can be treated for various illnesses...

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Kraken Rum to host 'date escape’ service

Kraken Rum to host 'date escape’ service

The experience is being promoted by a social media campaign.