Marketings

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13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

13 Media Planning Tools I Tried & What Worked Best [+ Free...

Nowadays, people are consuming marketing and media in more ways than one, which...

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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

B2B Marketing Analytics That Every Team Needs to Track...

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing...

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How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

How to Create a Successful Marketing Campaign [Strategies,...

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,”...

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E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram...

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and...

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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

How instant-ramen marketer Samyang built Gen Alpha’s favorite...

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize...

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Gender equality is under threat and it’s time to push back

Gender equality is under threat and it’s time to push back

The fight for gender equality in the workplace faces a critical turning point.

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Diary of a Young Creative: 'I like working. I like routine'

Diary of a Young Creative: 'I like working. I like routine'

Featuring The Bear, chocolate pastries, Victoria Monét and daydreams of Burberry...

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EA and Mother ship real-life companions to lonesome gamers

EA and Mother ship real-life companions to lonesome gamers

Campaign is designed to promote video-game title Split Fiction.

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Lack of objectivity and helpful feedback hampering creativity, study finds

Lack of objectivity and helpful feedback hampering creativity,...

The research was conducted by Better Briefs and Flood & Partners, in partnership...

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Direct Line Group cuts marketing spend by 5%

Direct Line Group cuts marketing spend by 5%

Insurer, which has agreed to acquisition by Aviva, embarked on cost-cutting strategy...