Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
In an interview originally published on our sister site, Campaign Germany, Mastercard's chief marketing and communications officer explains his theory of quantum marketing and discusses big tech and purpose, the importance of sonic branding and the rise of immersive...
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In an interview originally published on our sister site, Campaign Germany, Mastercard's chief marketing and communications officer explains his theory of quantum marketing and discusses big tech and purpose, the importance of sonic branding and the rise of immersive technology.
by Nina Kirst
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