McDonald's debuts Sprite song from TikTok star
McDonald's taps rapper TisaKorean for the tune, which seeks to replicate the “crispy” and “crunchy” feel of the Sprite.
Aliver
Some McDonald’s fans say there’s just something different about the chain’s Sprite, often calling it “crispy,” “crunchy” or “TV static.” Now the fast food giant has leaned into the fandom by creating a song that tries to capture the taste and feel of its Sprite.
The song “Static” was created by TisaKorean, a rapper with 587,000 followers on TikTok known for making beats. The track includes a sample of the sound of static over a hip-hop beat, and has been released on TikTok and Instagram. Golin Chicago is the agency behind the effort.
Earlier this summer, Sprite was trending on TikTok thanks to a viral Sprite challenge that involved drinking a bottle of the lemon-lime soda without burping. Although Coca-Cola Co., Sprite’s parent company, never acknowledged the trend, the hashtag has reached about a billion views on TikTok.
McDonald’s hopes fans will interact with the new song with the hashtag #McDonald’sStaticSprite, and plans to comment or repost favorite videos to their TikTok channel.
"My go-to drink at McDonald’s has always been Sprite,” TisaKorean said in a statement. “I wanted the Static beat to give people that same feeling and use actual static sounds all throughout the track. Lately, I've been inspired by the 2000s, so I used 909 kickdrums to hype up that electric, snappy type of feel."
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