Measurement is key to decarbonise ad production and reduce media emissions

In the second of a series of opinion pieces about sustainability ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab say there are some immediate wins that can accelerate progress.

Hollif Hollif
Jun 10, 2023 - 21:03
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Measurement is key to decarbonise ad production and reduce media emissions

In the second of a series of opinion pieces about sustainability ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab say there are some immediate wins that can accelerate progress.

by Jo Fenn, Rob Rakowitz and Anthony Katsur

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