Media Spotlight: How a letter from Santa opened up the magic of Christmas to blind children

John Ayling & Associates partnered with the Royal National Institute of Blind People to help bring Christmas cheer to blind kids in one of the most powerful media campaigns of 2021.

Tfoso Tfoso
Apr 27, 2022 - 21:04
0 20
Media Spotlight: How a letter from Santa opened up the magic of Christmas to blind children

John Ayling & Associates partnered with the Royal National Institute of Blind People to help bring Christmas cheer to blind kids in one of the most powerful media campaigns of 2021.

by Arvind Hickman

Keira Mills holds up a braille Christmas cardKeira Mills was the star of a TV ad urging people to spread some Christmas cheer for blind children

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Save 10% on your subscription

Subscribe to Campaign and enjoy 10% off (Now £32, was £35/month)

Full access to campaignlive.co.uk Quarterly printed magazine Bulletins, podcasts and member-only content, such as School Reports 2022 Event discounts to Campaign conferences 

Subscribe now

Need to activate  your membership?