MSC Cruises expands global partnership with Formula 1
Line will be title sponsor of three Grand Prix races
Tfoso
MSC Cruises will build on its global partnership with Formula 1 as the title sponsor of three World Championship Grand Prix races in 2025.
It will be the first time the cruise line’s brand will be included in the name of the races and will be in addition to track branding which has been in place since 2022.
The races will be the Formula 1 MSC Cruises Austrian Grand Prix in June, the Formula 1 MSC Cruises United States Grand Prix in October and the Formula 1 MSC Cruises Grande Prêmio de São Paolo in November.
As part of the agreement, MSC sister brand Explora Journeys will also appear at Formula 1 Grand Prix de Monaco in May when the newest ship in the fleet, Explora II, will be docked at the city state’s Port Hercule.
An MSC spokesperson said: “The collaboration between the two world-class brands reflects Formula 1’s continuing global growth and the continued popularity of cruising as a holiday choice.”
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