NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and addressable advertising, while making life simpler for advertisers and agencies.

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Jul 11, 2022 - 21:03
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NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and addressable advertising, while making life simpler for advertisers and agencies.

by Arvind Hickman

A headshot of NBCUniversal's president and MD of global advertising and partnerships, KC SullivanKC Sullivan: appointed to his current role in 2020

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