New Season, New Boot: Dr Martens Launches AW Campaign

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Dr Martens’ rich history and iconic status have been instrumental in its popularity and commercial success.

Dr Marten’s unwavering dedication to innovation has created new boot designs that stay true to its iconic heritage while embracing contemporary trends. This evolution is showcased in the ‘Like No Other’ AW campaign.

Inspired by the classic 1460, the Sub Boot collection offers a fresh perspective on a timeless design. With its sleek silhouette and modern details, the Sub Boot embodies Doc Martens’ commitment to progression and craftsmanship, solidifying the brand’s status as a footwear icon.

Joel Wilson, Design Lead at Dr Martens, explained the launch: “The 1460 boot is an iconic, timeless piece, serving as the perfect canvas for our design team’s experimentation. Even after over 60 years, its enduring relevance comes from signature design elements like the heat-sealed sole and classic yellow welt stitch, which transcend mere footwear to become a statement. When designing the 1460 Sub Boot, we aimed to elevate and evolve the workwear silhouette, tailoring it specifically for wet weather conditions. It’s a fresh take on the iconic boot, and we’re thrilled to introduce it this autumn/winter season.”

The 1460 Sub Boot is a game-changer in waterproof footwear. Its innovative features, such as a waterproof base and breathable upper, offer unparalleled protection against wet weather. The boot’s iconic silhouette and AirWair heel loop ensure that it is both functional and stylish.

The new design is a bold and experimental take on the classic 1460, featuring maximalist elements such as removable and adjustable gaiters and a snow camo print. But what truly sets it apart is the cosy fleece lining that ensures you stay warm and comfortable in any weather, especially in winter. This showcases Doc Martens’ ability to push the boundaries of its iconic design and create innovative and visually striking footwear.

As Doc Martens continues redefining footwear boundaries, the Sub Boot collection is a testament to the brand’s enduring legacy and commitment to innovation. These boots are not merely products but expressions of individuality, rebellion, and a relentless pursuit of self-expression. By blending timeless heritage with cutting-edge design, Doc Martens has created footwear that transcends trends and becomes a cultural touchstone.