New selfie trail launched in Magaluf as part of ‘sustainable tourism’ plan

A new walking route has been launched in Magaluf, encouraging people to take selfies as they go.

The new path, launched by the Calvià Town Council, will take walkers along the leafy Passeig Calvià and down to the promenade near the beach.

Along the way, walkers will find strategically placed photo booths, which consist of a metal stand in which smartphones can be placed.

The council said that the photo stands will provide a solution to the “dilemma” of asking strangers to take photographs, or settling for a hand-held selfie that doesn’t fully show off the landscape.

Four stands have already been installed and three more will soon be installed at the Torre de Torrenova estate.

One stand will show off the historic Cas Saboners estate, while another has been positioned to take photos of the Torrenova peninsula, ideal for sunrise or sunset.

Snaps can also be taken of the Ilsa de Sa Porrassa, the small uninhabited island off the coast of Magaluf, as well as the town’s modern skyline.

A QR code has been placed on each selfie stand, which provides access to an app that gives information, photographs and an audio guide about each point of interest.

The app will also include links to events, hotels, restaurants and local businesses in the area.

“With this initiative, the Calvià Town Council wants to improve the visitor experience and encourage users to share their best memories of Magaluf, turning visitors themselves into the best ambassadors of the destination and promoting the area organically through social media,” the council said in a statement on the new selfie route.

The walking route is part of a wider “sustainable tourism awareness campaign” in Magaluf, which is promoting responsible behaviour among tourists and residents, fostering coexistence and environmental stewardship.

The campaign, titled “Magaluf for All” was set up by the council to help the town reposition itself as a destination that caters to its permanent residents but also accepts the reality of its popularity among tourists.

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