Nike splits $1 billion media account between PMG and Initiative

PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade.

Koichiko Koichiko
Jul 26, 2022 - 21:04
0 18
Nike splits $1 billion media account between PMG and Initiative

PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade.

by Alison Weissbrot

Nike wordmark and logo on storefront(Credit: Getty Images)

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