Outbound market set to grow in 2025, survey predicts

Demand for longer holidays and shorter weekend breaks abroad is set to drive growth in the UK outbound market next year, according to new research.

A survey of 2,000 consumers conducted for audit, tax and consulting firm RSM UK’s latest Consumer Outlook found 41% plan to take a holiday overseas lasting more than five days in the coming year, up from 35% in 2024.

Those intending to take a weekend trip overseas jumped from 24% in 2024 to 30% for 2025.

Meanwhile, a total of 28% said they planned a long-stay holiday in the UK, up from 25% in 2024.

The proportion of people saying they did not intend to take any holidays next year dropped to 15% from 19% in 2024.

Chris Tate, head of travel at RSM UK, said: “Holidays remain a priority for many and demand in 2025 looks set to increase with more holidaymakers planning longer overseas holidays and short breaks.

He added: “Travel and tour operators will be hoping for an uptick in year-on-year booking for Sunshine Saturday in January as demand heats up.

“Real wages continue to rise, and with interest rates starting to fall, pressure on household finances is beginning to ease.

“Consumers are cautiously optimistic but will still be on the lookout for a bargain so we may see another increase in package holidays to help consumers manage costs and budget effectively.”