Posts

Seo
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Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

Domain-Level Link Metrics May Not Be Good Predictors of...

I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews,...

Travel
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FCM's Sam Gains New AI Capabilities

FCM's Sam Gains New AI Capabilities

FCM Travel has relaunched its Sam chatbot as an "intelligent virtual assistant"...

Seo
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Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson

Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via...

Not all leads are created equal. Learn when demand gen or lead gen makes sense – and...

Seo
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Query Fan-Out via @sejournal, @Kevin_Indig

Query Fan-Out via @sejournal, @Kevin_Indig

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query,...

Seo
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The 30 Most-Subscribed YouTube Individuals (Q2 2025) via @sejournal, @theshelleywalsh

The 30 Most-Subscribed YouTube Individuals (Q2 2025) via...

YouTube’s most-subscribed individuals for 2025 include familiar names and some big...

Marketings
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Canva plugs MagicBrief into the creative feedback loop

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design...

Marketings
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Martini ad goes 'off script' with actor Jonathan Bailey

Martini ad goes 'off script' with actor Jonathan Bailey

Ogilvy created the campaign and OMD UK has managed media.

Marketings
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Do the Cannes winners show purposeful work has evolved in adland?

Do the Cannes winners show purposeful work has evolved...

Campaign asks adland whether purpose has developed at this year’s awards.

Marketings
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Shredded Wheat campaign engineers focus on the power of simplicity

Shredded Wheat campaign engineers focus on the power of...

It is the Nestlé-owned cereal brand’s first campaign in six years.

Marketings
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A summer of women's sport or 'simply sport'?

A summer of women's sport or 'simply sport'?

There is a head of steam building around the issue of investment (or lack of it)...

Test