Qatar Airways Creates World’s First Airline Commercial Where “You” Can Be the Star

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Qatar Airways has unveiled a new global ‘AI Adventure’ film that uses state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.

Star in Your Own Qatar Airways Adventure

In an industry-first, the campaign offers the opportunity to be part of its emotive story by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.

As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone.

To participate in the emotive AI adventure, visit flyqatar.com and watch the film on the Qatar Airways YouTube channel.

Creating Uniquely Personalised Connections with Audiences

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said, “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable, superior customer experiences.”

Qatar Airways Chief Commercial Officer Thierry Antinori said, “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications Babar Rahman said, “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”

Qatar Airways: ‘World’s Best Airline’

A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As a leader in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by the World Travel Tech Awards.

Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.

Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years and the ‘World’s Best Airport Shopping’ accolade for the second year in a row.