Ready, set, stop. Why Olympic campaign clichés need to end

Despite sport's growing creative influence, Olympians are often portrayed in outdated ways. The former professional 400m sprinter and founder of Weirdo talks to former athletes turned creatives to find out why.

MikeTyes MikeTyes
Aug 6, 2024 - 21:04
0 22
Ready, set, stop. Why Olympic campaign clichés need to end

Despite sport's growing creative influence, Olympians are often portrayed in outdated ways. The former professional 400m sprinter and founder of Weirdo talks to former athletes turned creatives to find out why.

by Louis Persent

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