Riviera Travel appoints first head of brand

Specialist looks to ‘supercharge’ campaigns

UsenB UsenB
Nov 19, 2024 - 21:03
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Riviera Travel appoints first head of brand

Riviera Travel has appointed Katy Potten as its first head of brand, campaigns and PR.

She starts in the role immediately and will report into marketing director Sarah Fowler.

Potten will be responsible for brand strategy, plus marketing planning around campaign and product launches and content production.

Most recently she was head of brand and acquisition at Travelopia and has held previous positions at Merlin Entertainment, easyJet and Tui.

Fowler said: “We’re delighted to welcome Katy to the team as we look to supercharge our campaigns and grow brand awareness.

“We’ve seen huge demand for our cruise and escorted tour programmes, and with Katy’s expertise and experience, we’re eager to see how we can take things to the next level and encourage more people to travel with Riviera.”