Star Clippers works with trade to showcase destinations

The chance to join a fam trip will be on offer as part of Star Clippers’ new marketing campaign, called ‘Spotlight On…’.

The luxury tall-ship cruise line – represented in the UK by Fred Olsen Travel – is partnering with tourist boards, hotels, regional airports and airlines to focus on destinations visited by Star Clippers’ fleet of three.

The campaign will see promotions, trade events, offers and fam trip opportunities to showcase the destinations throughout the year.

The debut spotlight between April and June will be St Maarten, which has hosted the small-ship cruise line for 30 years.

The cruise line’s sales team will join staff from the destination’s tourist board for training sessions and events for agents.

Evening events for agents will be on April 4 at Hotel Indigo, Birmingham; April 6 at Charlotte Street Hotel, London; and April 7 at Chester Racecourse.

Fay McCormack, general manager at Star Clippers UK, said: “We are so excited to showcase these beautiful destinations with a structured focus for the trade and are delighted to be working with the tourist boards and industry partners on this collaboration.”

The cruise line’s two smaller ships, Star Flyer and Star Clipper, take 166 guests each, with a crew of 74, while Royal Clipper carries 227 with a crew of 106.

Pictured: Star Clipper and Star Flyer