Starbucks' plan for stock gains includes more than just discounts and value combos
Starbucks has leaned into promotions and value combos in recent months. The company's long-term success requires more than that.
A Starbucks store stands in Manhattan on January 30, 2024 in New York City.
Spencer Platt | Getty Images
Starbucks' new breakfast deals may hit the sweet spot for customers. But the coffee giant needs to serve up bigger changes to its operations to get back into Wall Street's good graces.