Start-up success: The Philippines emerges

The Philippines used to be the target of jokes about valuation discounts, but now the market is having the last laugh as investors fight for a piece of its potential.

Start-up success: The Philippines emerges

September 27, 2022

Six years ago, when Raymund “ER” Rollan and his founding team started GrowSari, many investors and start-up peers alike would joke about the “Philippines discount”. Despite this antiquated misperception combined with a start-up ecosystem that was not well-established and a host of other challenges, the team resolutely persisted and founded their company in Manila in 2016.

GrowSari is a B2B technology platform that digitises the country’s “mom and pop stores” which are known locally as “sari-sari”. With over one million sari-saris nationally, which can be found at almost every street corner, Rollan considers them the “best and most efficient” last mile network to the Filipino consumer.


¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 1 article from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222

Startups #startup #unicorn #web3 #philippines #growsari #sarisari #raymund rollan #wavemaker #kkr #minette navarrete #kickstart ventures #gojek