The 50 Best PR Pitching Opportunities in ChatGPT

Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches....

The 50 Best PR Pitching Opportunities in ChatGPT

We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy publishers in ChatGPT responses.

Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI.

The top 50 PR pitching opportunities in ChatGPT

Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches.

If ChatGPT is regularly citing a site, it’s a signal that the content is trusted, authoritative, and likely to keep surfacing in future responses.

Reaching a publisher’s human readership is already hugely valuable, but now that same media coverage can boost your odds of appearing in AI answers at scale.

DomainTotal ResponsesParent Company
1www.forbes.com52,764Integrated Whale Media Investments
2www.businessinsider.com41,387Axel Springer SE
3www.thespruce.com39,545People Inc
4nypost.com32,152News Corp
5www.bhg.com31,392People Inc
6www.wired.com31,252Condé Nast
7people.com31,190People Inc
8www.techradar.com30,975Future plc
9www.tomsguide.com29,349Future plc
10www.realsimple.com28,235People Inc
11www.verywellhealth.com27,396People Inc
12www.thesun.co.uk26,232News Corp
13www.southernliving.com25,603People Inc
14www.healthline.com25,080Red Ventures
15www.theguardian.com23,625Guardian Media Group
16www.vogue.com22,871Condé Nast
17www.prnewswire.com22,097Cision Ltd.
18www.motortrend.com20,795Hearst Communications
19www.foodandwine.com20,752People Inc.
20www.the-sun.com20,094News Corp
21www.caranddriver.com19,809Hearst Communications
22time.com19,619Time USA, LLC
23www.gq.com19,582Condé Nast
24www.byrdie.com19,336People Inc
25www.glamour.com18,847Condé Nast
26www.instyle.com18,604People Inc
27apnews.com18,454Associated Press
28www.theverge.com18,382Vox Media
29www.allrecipes.com18,230People Inc
30www.allure.com16,852Condé Nast
31www.webmd.com16,557Internet Brands
32www.self.com15,681People Inc
33www.architecturaldigest.com15,251Condé Nast
34www.whowhatwear.com15,168Future plc
35www.lifewire.com14,526People Inc
36www.bobvila.com14,246Recurrent Ventures
37www.health.com14,228People Inc
38www.washingtonpost.com13,714Nash Holdings LLC
39www.eatingwell.com13,665People Inc
40www.goodhousekeeping.com13,596Hearst Communications
41www.thetimes.co.uk13,425News Corp
42timesofindia.indiatimes.com13,302The Times Group
43www.homesandgardens.com13,133Future plc
44www.cnbc.com12,822Comcast
45www.bankrate.com12,705Red Ventures
46cars.usnews.com12,290U.S. News & World Report
47www.thespruceeats.com11,876People Inc
48www.slashgear.com11,832Static Media
49www.tastingtable.com11,832Static Media
50www.parents.com10,141People Inc

When we looked at the parent companies behind these publishers, one name kept coming up: People Inc.

Analysis of 9.6M ChatGPT queries in Ahrefs Brand Radar showing the publisher parent companies that are most cited in ChatGPT. 43% from People Inc; 16% from Condé Nast; 11% from Future plc; 11% from News Corp; 8% from Hearst Communications; 5% from Static Media; and 5% from Red Ventures.

In all, 16 of the top 50 most AI-cited, pitchable publications came from People Inc—including The Spruce, In Style, and Health.com.

Condé Nast publications also showed up multiple times (e.g. Wired, Vogue, GQ).

Here’s what this data means for anyone looking to turn ChatGPT citations into PR opportunities:

AI comes with big PR Potential: Out of the top 100 most cited domains in ChatGPT, 54% are open to receiving pitches. There’s considerable opportunity to work your brand into AI answers by pitching for mentions on these sites. According to our own research, brand mentions correlate strongly with AI visibility.Prioritize high-visibility outlets. Forbes, Business Insider, and The Spruce consistently rank among the most-cited domains in ChatGPT responses, making them prime targets for PR pitching if your goal is to be mentioned in AI answers.Don’t overlook vertical specialists. Vertical-specific sites like Car and Driver and Architectural Digest also appear frequently, showing that industry-focused publications can still deliver strong AI visibility.Make the most of all PR channels. A handful of domains on this list don’t explicitly accept PR pitches, but they’re still worth mentioning because they provide PR visibility in other ways—for example, PR Newswire syndicates press releases, while WebMD pays select medical professionals to contribute content that may reference their brand.Look at parent company clusters. As the pie chart shows, a significant share of PR opportunities come from just a few parent companies like People Inc. and Condé Nast. Targeting these groups may multiply your chances of PR and AI visibility, since family-owned publishers are known to syndicate content across their titles.

I exported and scoured through the top 1000 domains cited in ChatGPT conversations, using Ahrefs Brand Radar.

A screenshot of the Cited Domains export interface in Ahrefs Brand Radar, with an arrow pointing to 'First 1,000 number of rows'. Export format is set to Google Sheets, and the export button on the UI is circled.

To understand whether the site was open to receiving pitches, I did one of two things:

1. Performed an “according to” site search in Google

I performed a Google site search for the words “According to” to get an idea of whether a publisher had accepted pitches from brands in the past.

" search for business insider and the words "According to" showing one returning example search result

Obviously not every instance of the phrase “According to” gives way to a PR mention.

But, generally speaking, if a publisher does reference an external source, this is a good catch-all term to spot those mentions.

I only included instances where brands had been mentioned. If the publication cited universities or research bodies–not brands–I left them out.

A screenshot of a three bullet point TL;DR overview of a Business Insider article. Yellow highlight over the words "According to Compass' CEO" in the first bullet point, and one additional highlight of the brand name in the third bullet point.

2. Checked for evidence on the publisher’s site

If things were still a bit unclear, I looked for confirmation of pitch acceptance on the site’s media, editorial, and contact pages.

How to find PR opportunities in your own niche

While it’s smart to target media outlets that dominate in citation volume, what matters even more is getting coverage on trusted domains that are relevant to your audience and your niche.

AI systems prioritize contextually relevant information, so being featured on an industry-appropriate site can carry more weight than appearing in a high-volume but less relevant publication.

Here are two ways you can find PR opportunities that are both highly visible and highly relevant.

1. Find publishers citing your competitors

Find the publications that routinely mention your competitors but not you.

Just head to Ahrefs Brand Radar, navigate to the “Cited domains” report, then configure filters to find AI queries and responses that contain your competitor, but don’t contain your brand.