The Future of AI Content Writing & Must-Try Tools for 2023

Are you wondering why the world is suddenly all frenzied over AI? 

That’s because artificial intelligence now talks to people in ways we haven’t experienced till now and the language, tone, and answers it gives are so close to what a real human may produce. 

No. It is not fiction anymore. ChatGPT is making it happen.

ChatGPT has been sending shock waves through the global SEO fraternity by disrupting online search and content writing in ways like never before. 

Trained with a massive data set, it turns out to be one of the most powerful language processing models that can generate content in different forms and in different languages.

Developed by OpenAI, an artificial intelligence company backed by Microsoft and Elon Musk, the human-like AI chatbot took the internet by storm and scooped over one million users in less than a week of its launch.

The noise made by the newborn AI mammoth has brought AI writing tools into the spotlight.

As a content writer or SEO marketer, you will probably be pondering what the future holds for AI content writing.

Will AI tools completely take over content production?

Or will they complement the way writers create content and help them achieve great results?

Let’s find it out in this blog. Not just that. I’ll also let you know some must-try AI content writing tools for 2023.

So, without much ado, let’s delve into it right away.

What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is an advanced technology that empowers machines and computer systems with human-like capabilities to bolster problem solving and decision making.

Confused? Hm. Let’s ask ChatGPT

Well, let me give you an everyday example of how AI is making lives easier for us.

How do self-driving cars work? Or even better, how do you think Apple’s Siri or Amazon’s Alexa fetch you whatever you ask for? That’s because of AI technology.

That said, the application of AI across verticals is making life a lot easier and hassle-free for people.

So, it isn’t surprising that AI is everywhere, right?

How AI Writing Tools Work

As I said earlier, content writing isn’t an exception to AI inclusion. 

There are several Artificial Intelligence writing tools out there to generate content on any particular topic.

But how do they work?

As you now know, AI tools, in general, mimic a human-like process in order to get the job done. That’s exactly what happens with Artificial Intelligence content writing tools as well.

These tools analyze the content across the web relevant to the given topic and come up with fresh content accordingly.

Hear from ChatGPT how it creates content: 

This is applicable to any form of content production, from blogs to business or marketing emails.

The Role of AI in Content Writing

Unlike human writers, AI writing tools don’t take much time to create content.

That means you can get your content, for instance, a 500 or 1000-word article, written in a matter of minutes.

Sounds cool, right?

So, if you are someone producing voluminous content or different variants on a specific topic, AI writing tools may work for you.

However, there is a catch. AI tools don’t always generate original content. That means the same answer you get might have shown up to hundreds. 

This means, if you intend to create a blog out of AI generated content the chances are (if the topic is generic) a few other websites might have already published the content on their website. 

So, this in SEO terms causes duplicate content issues and can negatively affect your website. 

Additionally, you may end up giving enough clues to Google that you are using AI content without providing additional value or information. 

In fact, ChatGPT has already bailed out if you get into trouble.

That said, people of all age groups, from students to professional marketers, can benefit from AI writing tools.

In fact, about 30% of companies are already using AI for marketing purposes. And, of course, content writing is an integral part of marketing.

So, AI content writing is here to stay.

How Google Looks at AI-Generated Content

Here we come to address one of the most important questions related to AI content writing. 

How does Google look at AI-generated content? And why do you have to care? Let me explain. 

With the massive disruption triggered by ChatGPT, there’s indeed a lot of buzz going on around how Google perceives AI content.

Things did heat up when the SEO community pointed out that Google has tweaked its guidelines a bit.

From this.

To this.

Google addressed this issue quoting a series of its previous responses and declared that “when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that’s not an issue.”

So, as long as the content (no matter how it is created) adds value to users, Google doesn’t care. But then if the search engine finds out that the content is created primarily to manipulate rankings, the consequences are likely to be serious.

In fact, Google  has rolled out its Helpful Content Update (One in August 2022 and another one in December 2022) to promote original content that is helpful to users. That said, this update is likely to crack down on websites that rely heavily on AI writing tools to create content. After all, content generated by AI tools aren’t always original. If someone else has already published the content that the AI has generated for you, Google will consider your content as a duplicate version and categorize it to be unhelpful. This will pretty much have a negative impact on your search rankings.

Plus, the launch of Google’s Link Spam Update in December 2022 aims at improving the efficiency of the search engine’s spam detection system in order to detect low-quality, spammy content. Sites that are found guilty are likely to be punished with a search engine penalty.

All these said, AI-generated content is a double-edged sword that can fatally hurt your website if you don’t handle it carefully.

Can AI Replace Content Writers?

That’s probably the question you wanted to ask all along. And to answer it, NO. AI writing tools are never an alternative for professional content writers.

And ChatGPT agrees with me here:

Why?

Yes, AI can mimic some of the capabilities of the human mind. But that doesn’t mean it can replace the human mind itself.

Think of it this way. Creativity is a must-have for content writers. Taking AI content writing into account, machines can never get creative.

Why go somewhere else when we have the substantiation right here? Let’s take this article. If an AI bot writes this article, it will simply consolidate the relevant resources across the web and come up with a new variant.

Unfortunately, content writing isn’t just about that.

We, content writers, don’t set such boundaries. In addition to referring to various online and offline resources, we rely on our creative thought process to bring you great content.

AI writing tools can’t fetch you that isn’t available on the web, but content writers can.

Plus, we understand our audience, which part of the customer journey they are in and what exactly they want.

That’s how we connect with our audience and actually talk to them while we write. AI writing tools can never beat content writers there.

After all, the foundation of business success lies in understanding what your potential customers expect from you. Content writers can make sense of it and create content that aligns with the same. AI certainly can’t do that. 

AI + Human: The Future of Content Writing

That’s the short answer if you still have questions about the future of content writing or the future of artificial intelligence in content writing. Let me explain.

From the above discussion, it is obvious that there are two major hurdles to using AI content. 

One, Google looks at AI content as a violation of its guidelines. Two, AI content most likely lacks creativity and connectivity compared to the first-hand content created by professional writers.

On the flip side, AI comes in handy to create content at a super-fast pace. That’s something that marketers and agencies don’t want to miss out on.

Weighing the two based on the risk factors involved, it is always good to get your content created by human writers.

If you are someone who doesn’t want to let go of the advantage that AI writing tools have in store for you, I suggest you get your AI-generated content carefully reviewed by content experts and make additions and deletions wherever needed.

BEWARE: Overuse of AI-generated content can be a threat to your website’s search rankings. Make sure you use AI writing tools responsibly.

Best AI Content Writing Tools in 2023

Here’s a look at the best AI content generator tools in 2023. Check them out.

ChatGPT

With so much buzz around ChatGPT, it certainly tops the list of must-try AI writing tools.

This AI chatbot can create content on any particular topic. It leverages GPT3 (Generative Pre-Trained Transformer 3) technology  to make sense of natural language input and come up with human-like responses. As I mentioned earlier, this tool can generate content in multiple languages, including English, French, Russian, Spanish and more.

For example, here’s what the tool generated when I entered “300-word article on tips to buy the best smartphone.”

What sets it apart from the other AI writing tools is that it sounds amazingly human and none of the rest beats it on that ground, at least at the moment.

As you now know, ChatGPT rose to fame in a matter of days. Besides the tool’s advanced machine learning capabilities, another main reason behind the surge is that this tool comes free of cost and is available to everyone. But sadly, OpenAI is already “starting to think about how to monetize ChatGPT.” The premium version of this tool will be called ChatGPT Professional.

OpenAI has released a waitlist for professional ChatGPT access that asks users a series of questions about the purpose of use and payment preferences and more. They also pinpoint special benefits for premium users, such as fast responses, no blackout windows and at least 2X daily regular limit.

As of now, this tool comes with certain limitations that OpenAI themselves admit like

We’ll have to wait and see if ChatGPT comes up with any improvisation to eliminate these pain points in its upcoming version. 

Writesonic

If you are looking for a pocket-friendly AI tool that can provide you with SEO-optimized content, this one’s for you.

Using this tool, you can create

It comes with noteworthy features, including

Besides, Writesonic also offers integration with WordPress, Zapier and Semrush for seamless content export and access to actionable SEO insights.

Let me show you an example of how Writesonic’s AI Article Writer works.

I entered the topic  “Benefits of using taxi apps,” and the tool generated 3 content ideas.

Once I chose from the titles the tool suggested, it went on to generate different variants of introduction.

Then came the article outline suggestions as below

And the outcome looked like what you see below, with a copyright-free image included.

Now let’s move on to the pricing. Writesonic offers 3 plans as below.

Jasper

Jasper is the next tool on the list. 

This tool allows you to create 

Jasper provides  AI content offerings under 3 different pricing packages.

If you are someone who prefers easy navigation and labeling, this tool is a good choice.

Rytr

If you are looking for an AI writing tool that offers a free entry-level plan and allows you to scale up as per your requirements later on, Rytr has got you covered.

This tool helps create content in which grammar, style and tone of the content are crafted to perfection.

With this tool, you can

Okay. Here’s how it went when I tried one of Rytr’s use cases. I chose Blog Section Writing and entered the topic and keywords as in the image below.

And the tool generated a paragraph like this one.

This tool allows users to edit the content right there on the document.

Rytr’s pricing plans include

Alternatively, you can also opt for yearly plans of $90 and $290 for Saver and Unlimited plans respectively and access the tool for 2 extra months free of cost.

Chibi

If you are someone who can write your content but still want help tweaking your language and tone, Chibi can get it done for you.  This tool also comes in handy to produce content when you are experiencing writer’s block.

What’s unique about Chibi is that it allows you to set your own rules and instruct the AI bot as to what to include and what not to include in your content.

This tool comes with remarkable features, such as

This tool comes with 4 different pricing options to choose from.

AI-Writer

When you are totally blank and need assistance writing a blog article from scratch, AI-Writer is your go-to place. The tool will generate the content you need in just two minutes. 

With AI-Writer, you can get

I’ll show you how the tool helps in SEO-optimizing the content it generates for you.

To begin with, I used AI-writer to create content on global warming. It took roughly 3 minutes to generate my 400-word content.

Once the article was generated, I tapped on the SEO-focused Editor on the top left. Now, along with the content, the tool displayed keywords to help optimize the content for SEO.

As you see in the screenshot above, the keywords that were already included in the content appeared green, while the rest were displayed in black.

That said, this feature is a good way for brands to identify new keyword opportunities.

The Subtopic Discoverer feature of this tool suggests subtopics based on the target keyword and leverages subtopics of your choice to generate content.

The pricing packages of this AI writing tool include

Paragraph AI

What if I told you AI writing tools are available as a mobile app or a Chrome extension? Paragraph AI is one such AI writing tool you can download from the Play Store or App Store and also access directly from your Chrome browser.

The Paragraph AI keyboard appears pretty much like the usual mobile keyboard. The difference is that the Paragraph AI keyboard comes with a logo on the left corner.

Alternatively, with the Chrome extension installed, you can access this AI tool directly from your Chrome browser.

Once you type a topic and hit enter, the tool will pull out the content generated by the AI bot.

The features of this tool include

I tried using this tool via its chrome extension to write an article on weight loss. Below is the result I got.

Once the content is generated, you can copy and paste it to a destination you want.

Apart from article writing, this tool also offers assistance in creating emails, paragraphs, messages and listicles.

Plus, you can adjust the tone of your content with Paragraph AI.

Another attractive capability of this tool is that it can revamp a given piece of content by fixing grammar and tone-based issues in it.

Paragraph AI has a plan for every price. Check out the below image for the pricing plans of Paragraph AI.

As you can see, the tool has offerings for users from all verticals, including the student community, individual professionals and teams.

GrowthBar

Are you looking for a content writing AI tool with SEO capabilities? In that case, GrowthBar is a good choice.

Besides generating SEO-optimized content, this tool helps you to perform keyword research and track your SEO performance and ranking like Semrush and Ahrefs. Additionally, you can use the site inspection feature of this tool to identify keywords a particular site ranks for.

You can use this tool for

This tool comes with a Chrome extension which means you can access its capabilities directly from your Chrome browser.

GrowthBar offers users a 5-day free trial. Apart from that, the tool is available under 3 different pricing plans: Standard, Pro and Agency.

Surfer

Surfer is another AI tool to write and edit SEO-optimized content.  Using Surfer’s HTML-enabled document editor, you can copy the SEO-optimized content and paste it directly into your website’s CMS.

Using Surfer, you can 

This tool comes with 4 pricing options.

Scalenut

Scalenut is one of the best AI content writer tools that brings together NLP and SEO techniques to help you create great content that improves engagement and boosts your search engine rankings.

This tool provides you with AI-powered templates to facilitate you to get started with writing right away, irrespective of the content type.

Scalenut offers the following features

The pricing plans for this tool include

These plans are pretty cheap when it comes to accessing both content and SEO capabilities with a single tool. Plus, for each of these plans, you get a 7-day free trial.

Outranking

If you are looking for an AI tool to help you craft an effective content strategy, look no further. Outranking is exactly the tool you need.

This tool provides you with end-to-end assistance for the following purposes.

Outranking’s pricing packages fall under the following categories.

So, if you opt for an annual subscription for any of these plans, you can access the tool for two extra months.

Final Thoughts

AI in content writing is gaining the spotlight and it is likely to be around in 2023 and beyond. However, AI-generated content may not be able to drive results standing alone because there are still areas where machines cannot outperform human writers.

Also, Google isn’t particularly fond of content pulled out from AI tools. That said, overexploiting AI writing tools to create your website content can trigger a Google penalty and bring down your search engine rankings. In worst cases, Google may even entirely remove your site from SERPs.

So, make sure you create content manually as much as possible to meet quality standards. If you have ample content requirements and want to leverage the super-speed capabilities of AI bots without earning Google’s wrath, ensure you use reliable AI tools with promising efficiency. And never ever forget to get your AI-generated content meticulously reviewed by a content specialist. 

If you choose to make use of AI in content writing, you must achieve a striking balance between AI+human capabilities. That’s how you know you are handling it the right way to drive desired marketing outcomes.

Cheers!

Comments