The Pandemic Caused a Change in Product Sampling That’s Here to Stay for Many Brands

Walk into a grocery store today and you likely won't see an attendant offering a complimentary sample to curious shoppers. Throughout the pandemic, brands that once relied on the time-tested strategy of in-person product sampling had to find new...

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May 18, 2021 - 03:14
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The Pandemic Caused a Change in Product Sampling That’s Here to Stay for Many Brands

By Paul Hiebert

15 mins ago

Walk into a grocery store today and you likely won’t see an attendant offering a complimentary sample to curious shoppers.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.