The RTX 4070 may get a big price cut — but there’s a catch
Want to buy an RTX 4070 graphics card? Nvidia could soon give you a tasty rebate for snapping one up, but there’s a notable catch that could ruin those hopes.
Astrong
By
Alex Blake
April 18, 2023 3:19AM 
Nvidia’s RTX 4070 graphics card has only just launched, but it could already be in line for a price drop. That’s according to tech website Igor’s Lab, although the outlet notes that there is a significant catch that could throw things into doubt.
According to Igor’s Lab, Nvidia could be planning to offer third-party GPU manufacturers a $50 rebate on each chip order they place with Nvidia. It’s interesting news to hear so soon after the RTX 4070 hit the shelves.
Jacob Roach / Digital TrendsThat rebate could lead to the RTX 4070 falling below its $600 launch price. That would come as a welcome relief to many gamers who have been eyeing some of the best GPUs, but are hesitant to pull the trigger on the RTX 4070 due to its high cost.
Of course, the GPU manufacturers could simply pocket the $50 on each card in order to give themselves a little more financial breathing room. Igor’s Lab notes that profit margins are razor-thin for many card makers, who are facing “hardly any financial leeway” on their products.
However, Nvidia’s 40-series GPUs are hardly flying off the shelves, in part due to an overabundance of 30-series cards still flooding the market. That low demand could spur the third-party card manufacturers to pass the $50 saving on to customers — meaning it could be a good time to go GPU shopping.
The price cut hits a snag
Jacob Roach / Digital TrendsThere are a few complications, however. For one thing, the RTX 4060 Ti is expected to launch in May, and a price drop to the RTX 4070 could cannibalize sales of Nvidia’s upcoming graphics card.
The second snag is that Nvidia appears to be in no rush to offer the rebate, instead preferring to see what archrival AMD does when it launches its RX 7800 and RX 7700 cards this summer. If AMD’s cards come with a surprisingly low price, Nvidia could be prompted to enact its rebate plan. If not, Team Green might feel less pressure to drop prices.
That all makes for frustrating news for would-be Nvidia 40-series customers. While a $50 rebate would undoubtedly be good news for gamers already under pressure from high prices and economic uncertainty, the wait for confirmation on whether it will actually happen certainly feels exasperating. Ultimately, we’ll have to wait and see what happens, and keep our fingers crossed for a price drop sooner rather than later.
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The Nvidia RTX 4070 is still selling for list price. Here’s where to buy it Nvidia RTX 40-series graphics cards: news, performance, and more No one is buying the RTX 4080 — will Nvidia finally slash its insane price? Intel targets RTX 3060 takedown with Arc Alchemist price cut Nvidia’s RTX 4090 Ti may be on the way, but do we really want it?
In ancient times, people like Alex would have been shunned for their nerdy ways and strange opinions on cheese. Today, he fits right in at Digital Trends, where he writes about all things Apple, from the latest devices to ongoing developments and everything in between. He’s loved tech ever since he realized video games were about as fun as real people, but easier to manage and much cheaper.
He was first drawn to Apple thanks to its combination of beautiful design and aspirational price tags that helped remind him of his place somewhere between grunt and serf. He’s written for brands like TechRadar, GamesRadar and MacFormat, and runs a popular blog dedicated to EA’s FIFA series. They say that if the wind’s just right and you really listen hard enough, you can hear him ranting about FIFA’s career mode from anywhere in the world.
MSI’s last RTX 3090 Ti now looks better than ever, and you can get it for free
If you thought we've seen the last of Nvidia's RTX 30-series, we have a surprise for you -- it's not quite over just yet. MSI has just released a one-of-a-kind RTX 3090 Ti, and the card is up for grabs in a special giveaway.
The GPU is MSI's one last hurrah for the RTX 3090 Ti before the company focuses entirely on new RTX 40-series graphics cards. It comes with a unique, colorful shroud, and whoever wins it will own the only such model in the world. Here's how you can participate in the giveaway.
Nvidia’s RTX 4070 Ti is destroying AMD, even though it shouldn’t
Despite the fact that the RTX 4070 Ti has been reviewed poorly, Nvidia's latest GPU seems to be doing well in terms of sales numbers -- at least as far as the European market is concerned.
According to newly published sales figures, Nvidia managed to sell a huge quantity of RTX 4070 Ti GPUs. It effortlessly defeated its biggest rival, AMD, even though the AMD RX 7900 XT is the better value. Regardless of how it's reviewed, the RTX 4070 Ti seems to be the king of all the new graphics cards that have out in 2023 so far.
Nvidia did AMD a huge favor by releasing the RTX 4070 Ti
When AMD released the RX 7900 XTX and the RX 7900 XT, it was clear which of the two would be stealing the spotlight. The RX 7900 XTX is a solid GPU, and its weaker sibling is very much overshadowed by it. However, now that Nvidia launched its RTX 4070 Ti, there's hope yet for AMD.
It might sound strange, but Nvidia may have actually done AMD a huge favor by releasing the RTX 4070 Ti the way it did.
AMD's RX 7900 XT is one odd GPU
