The story lives on: Renault resurrects classic 'Papa, Nicole' ad (with a spin)

The original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run.

The story lives on: Renault resurrects classic 'Papa, Nicole' ad (with a spin)

The original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run.

by Imogen Watson

A father and daughter embrace in the new Renault ad Renault and Publicis.Poke: reinventing the famous ad ‘Papa, Nicole’ with a modern twist for Father’s Day

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

Full access to campaignlive.co.uk Quarterly printed magazine Bulletins, podcasts and member-only content, such as School Reports 2022 Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?