TikTok expands TikTok GO in the U.S.

TikTok announced an expansion of its TikTok GO program in the U.S., which offers an easy way for creators to earn commissions based on referrals to accommodation and holiday options that are tagged in their posts.

Originally launched in August as a limited access program for hotel promotions, TikTok GO enables creators to tag their location, and use a relevant business tag, in order to earn commissions from their content.

As per TikTok: “Every day, people come to TikTok to find their next adventure ... [and] TikTok GO surfaces lodging and things to do across the ways people already discover content on TikTok — through videos, search, and location pages. When users find something they love, they can view details, check availability, and complete a booking in just a few simple steps.” 

The program, which is accessible to creators via the “Monetization” option in TikTok creator accounts, provides creators with a listing of accommodation and holiday-related businesses that they can tag in their posts.

Creators can then tap the “Post content” option directly from the listing to include location tags and drive direct bookings from the post.

The subsequent post will then include the relevant info, along with a note to indicate that the creator is earning commissions from the post for transparency.

TikTok U.S. has also added a range of partner integrations to expand its tagging options for the program, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets and Trip.com.

That will provide more opportunities for travel businesses to boost their reach in the app, while also giving more creators the chance to earn money from their TikTok updates.

And it could be a valuable consideration, with a recent report from Adobe showing that nearly half of U.S. consumers now use TikTok as a search engine within their discovery process.