TikTok launches newsletter to share creator insights

TikTok has launched a new Substack-based newsletter that will showcase creator stories and insights to help maximize content impact.

Called The Creator Cut, the newsletter will share insights directly from creators, with a specific focus on using TikTok Live to connect with audiences.

As per TikTok: “[TikTok Live is] happening in real time. There’s no playback, no second take, and no way to know exactly what’s going to happen next, which is part of the magic. But it also means you need to know when to tune in, and who to tune into. That’s why we’re launching The Creator’s Cut: A Substack by TikTok, written by the creators who make every LIVE count.”

TikTok said the newsletter will provide a platform for creators to share stories, tips and tricks focused on how to maximize TikTok presence and connect with a live audience.

“There are millions of creators on our platform,” TikTok said. “In 2025, more than 250 million creators went live on TikTok globally, with more than 150 million creators earning rewards for their talent and authentic expression.”

Despite being known for short-form video, livestreaming has been a big focus for TikTok as the platform works to create a more engaging and habitual user experience.

Which also includes shopping.

In China, the local version of the app, Douyin, has seen big success in driving shopping behaviors through livestreams, which TikTok has sought to replicate, with varying levels of success.

According to Digital in Asia, Douyin is now the largest live commerce platform in China, after generating almost $500 billion in GMV in 2024.  

By comparison, TikTok reportedly generated $64 billion in GMV in 2025, according to reporting from Content Grip. The majority of those sales came from Southeast Asia, with U.S. users contributing an estimated $15.1 billion.

Given the variance, it makes sense that TikTok would see this as a significant opportunity. But in order to make the most of this potential, the platform needs more people tuning into livestreams, which is part of the focus of this new push to promote the value of livestreaming as an audience connection tool.

This may be of value to marketers looking to make best use of the app.

As such, it could be worth signing up to TikTok’s new newsletter to glean more insight into how influencers are using the app to drive engagement and boost products.