TikTok Launches Updated ‘TikTok Academy’ Marketing Education Platform

Looking to up your TikTok marketing game?

This will help. Today, TikTok has announced an update to its TikTok Academy education platform, with a range of new and refreshed courses to help you get a better handle on the ins and outs of your promotional options in the app.

TikTok first launched its TikTok Academy platform back in 2022, with a range of courses to help improve your TikTok fundamentals. It launched a selection of new courses and elements in June last year, and now, as we head into the holiday season, it’s updated the curriculum once again, with various new additions and updates.

As per TikTok:

“TikTok Academy, the official learning destination for marketers and agencies, has just leveled up! With enhanced learning content, hosted on a brand new interface, it's your ultimate go-to destination to become an expert in TikTok ads.”

TikTok’s marketing education curriculum is split into five streams, with a range of insights and elements factored into each.

The courses cover off on all aspects of TikTok marketing, and include specific insight into TikTok’s “Creative Codes”, which it’s identified as six essential elements that you need to consider in your TikTok outreach approach.

TikTok Academy provides insights into all of these aspects, with free courses that include a range of helpful notes and pointers for your planning.

The courses are all relatively short (other than the initial “TikTok Basics” element, they’re all under an hour), and include handy notes. And even if you’re a seasoned pro, there’s bound to be a few tips that will help you refine your TikTok marketing game, and get more out of your efforts.

It’s definitely worth a look, and if you do already know all the answers, you can get through the courses quicker, and get the various qualification badges to show that you know your stuff.

You can check out the updated TikTok Academy here.