TikTok Trends 2025: The Most Important Trends To Watch via @sejournal, @theshelleywalsh

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days.

For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content.

From observation, TikTok is becoming the starting point for many trends and memes that then influence other channels.

So, even if you are not on the video platform, you should still be monitoring what is happening on TikTok to stay informed of general trends and memes that can filter down through other channels and forms of content.

We’ll be looking at the macro trends we’ve seen swaying TikTok over the start of 2025, as well as some specific examples you can start to use.

As always, if you’re going to get involved with a trend or meme, your approach needs to feel authentic to both the format and your brand.

10 TikTok Trends For 2025

Here are some of the most popular recent trends, from the relatable to the absurd. While many work best for solo creators or social media managers, others will translate to brands for creative social media ideas.

1. Roasting Colleagues

Who doesn’t love an opportunity to roast a colleague or a co-creator?

The premise of the #SuspectChallenge is simple: The “suspect” attempts to escape on foot while the cameraperson runs alongside, verbally identifying them in the style of a police broadcast.

But instead of stating an objective characteristic (like “the suspect is a brunette woman”), the cameraperson calls out the “suspect” for something embarrassing.

We can confirm no clubcards were owned by suspects in the making of this video 🫣 🛒 #SuspectChallenge #Suspect #Viral #AldiUK

♬ original sound – Aldi UK

In the second take, the tables turn as the cameraperson becomes the “suspect.” The two go back and forth, roasting each other over the course of several takes. It’s a great way to poke fun at a colleague or co-creator while helping followers get to know the people behind your brand a bit better, as Aldi does above.

“Yeah I do, liar” 🤣 @liv @Mia enderby #suspectchallenge #suspect #LFC #LiverpoolFC #Liverpool

♬ original sound – Liverpool FC Women

It works particularly well for brands with numerous personalities, such as sports teams. And the trend can be even more engaging when the roast turns into an exchange of compliments, as in the Liverpool FC Women video above.

2. Revealing A New POV

One of the easiest trends to film, the “Oops, I Flipped the Camera” meme uses just two clips.

The first is a generic shot with a text overlay detailing a hot take. Bonus points if the background video has any connection at all to the hot take, but that isn’t necessary.

After a few seconds, the camera “accidentally” flips, exposing the person who’s sharing their POV. Inevitably, it’s someone with a clear agenda – so they act flustered.

To heighten the drama, a sad violin song plays in the background. However, there’s nothing sad about the content. Instead, it’s all about getting a laugh.

Here, Sony Pictures UK shares a rave review for the star of Kraven the Hunter – delivered by none other than the star himself, Aaron Taylor-Johnson.

oops. #KravenTheHunter #AaronTaylorJohnson #London #trend #cameraflip #oops #movie #filmtok

♬ original sound – Capital

The POV doesn’t have to come from a person. Here, Mercedes-Benz encourages everyone to purchase a Mercedes-AMG in order to live a happy life. When the camera flips, it’s clear that the POV came from a vehicle.

we swear, this is totally unbiased… #MercedesBenz #MercedesAMG

♬ Sad violin – Katsuyuki Takahashi

3. Yapping

Have a lot to say? You aren’t alone. #Yapping trended on TikTok throughout 2024, turning the term from a somewhat derogatory word to a celebration of long-winded (and sometimes one-sided) conversations.

The “Here’s My Thing” trend riffs on this concept and borrows from the Best of Both Worlds podcast, which focused an entire episode on debating the merits of pasta. After saying, “Because here’s my thing, I’m so sorry,” one of the podcast hosts launches into a lengthy opinion about the right pasta shape to use with vodka sauce.

Brands like President’s Choice hop on the trend by lip-synching along to the audio and showcasing several pasta shapes in the brand’s product line.

Hear us out, please! 🍝

♬ original sound – BestofBothWorldsPod

But here’s the thing about this trend. The content doesn’t have to touch on pasta at all. The audio works for almost any topic, as long as it focuses on a love for yapping.

For example, edtech brand Formee Express uses the trend to poke fun at two best friends being unable to study because they can’t stop talking.

my mind thinks of the most random things #student #uni #universitymeme #studentmemes #studytok #study #unimeme #collegehumor #unilifestyle #university #unilife

♬ original sound – BestofBothWorldsPod

And Dancing with the Stars Tour uses the audio to make fun of themselves for creating content on the topics of their choice rather than answering followers’ persistent questions about tour dates and special guests.

Don’t get us started on ravioli @Rylee Arnold #dwts #dwtstour

♬ original sound – BestofBothWorldsPod

4. Being Cool, Calm, And Collected

If you aren’t a yapper, you might be a chill guy instead.

The “Chill Guy” meme features an animated anthropomorphic dog calmly standing in a confident pose. Think the “This Is Fine” meme but without the flames or the sense of impending doom.

Posts have a photo or video relevant to the brand with a text overlay qualifying the “chill guy” behavior. For example, Etihad jumps on the trend with “Just a chill guy announcing 10 new destinations on a random Monday.”

Which one will you be flying to? #airplane #aviation

♬ Hinoki Wood – Gia Margaret

It’s a fun way to make an announcement, share exciting news, or say something relatable while downplaying it as “chill guy” behavior. Consider taking it to the next level by editing the character to add branded elements, as the New Orleans Pelicans do below.

Chill guy ready for City Edition ⚜️ #pelicans #nba #basketball #chillguy #nop #nola

♬ just.be. – 1

5. Feeling (Not So) Sad

Feeling a little down? If only a specific product, service, or experience could turn your mood around.

The “I Wasn’t Sad, I Just Needed …” trend explores the many different ways TikTokers make themselves happy—from small purchases to major indulgences.

Here, travel creator Travel With Kennice uses the trend to promote a trip to Tromsø, Norway. The video is packed with beautiful shots of the destination, designed to inspire followers to travel.

I just needed to book a flight to Tromsø 🇳🇴 #tromsø #norway #travel #traveltiktok #city #cityscape #sunset #traveldiaries #bucketlist #fyp #f #foru #viral_video