Travel Counsellors kicks off ‘TC World Cup’ incentive

Travel Counsellors’ global incentive programme, the ‘TC World Cup’, has returned for 2025 with more than 2,100 agents around the world competing in teams of 50.

After a successful return to its first global incentive in five years in 2024, the programme has been expanded for the peaks season in 2025.

Representing a different country, the teams are guided by dedicated TC team captains and vice-captains tasked with motivating their agents.

Spot prizes will be given away every week and the winning team will scoop an exclusive fam trip to Orlando.

They will have a four-night stay at the new Universal Luna Resort and VIP access to Universal Studios Theme Park.

The trip is sponsored by Aer Lingus, Universal Parks and Resorts and Do Something Different.

Agents can take part in weekly challenges that involve making bookings through Travel Counsellors’ Phenix platform margin and completing supplier challenges.

Every agent, regardless of experience or tenure, can earn points for their team and there will be opportunities to earn bonus points for exceptional performance, both as a team and as individuals, throughout the month.

Jim Eastwood, global sales director at Travel Counsellors, said: “We’re excited to bring back the Global Incentive Programme for 2025 during peaks, building on the momentum of the various incentives we run throughout the year as well as the strong sales we saw in December.

“This initiative is more than just a competition; it’s a celebration of the collaborative spirit and camaraderie that defines our TC community.

“The enthusiasm and involvement we’ve seen from the TCs so far has been incredible.”

Travel counsellor Charlotte McKay was the captain of the winning team in last year’s global incentive, which had a Virgin Voyages cruise as its top prize (pictured).

“This success is a testament to the dedication, hard work and positive energy that everyone on the team brought to the table,” she said.

“From day one, we supported one another, creating a sales buzz that ultimately led us to this incredible win.

“We cheered each other on, celebrated small wins, and always focused on lifting up one another.

“The Virgin fam trip cruise was incredible.”