Tui appoints Amber Pine as chief marketing officer for markets and airlines

Tui has appointed Amber Pine as chief marketing officer for markets and airlines.

She joins from Sky, where she worked for 15 years, and will be responsible for leading the brand, content, marketing and sales optimisation, customer experience, customer service and operations management teams.

Pine will also be in charge of customer insight, brand strategy and identity across the group.

She will report directly into David Schelp, Tui chief executive for markets and airlines for the rest of her responsibilities.

Schelp said: “I am very happy that Amber will be joining the Tui team.

“She played a pivotal role across several transformation projects within Sky and brings a track record of delivering growth, creating engaged customers and growing successful consumer brands to the table.

“I am convinced that she will play a significant role as we deliver value from the transformation of the markets and airlines business.”

Pine added: “I’m thrilled to join the Tui team and contribute to creating unforgettable experiences for our customers.

“I’ve always admired the iconic Tui brand and its commitment to both excellence and innovation.

“With so many exciting growth opportunities ahead, I’m looking forward to working with the brilliant teams across markets and airlines and holiday experiences to help shape the future of travel.”