Watch the newest commercials from Airbnb, KFC, Honda and more

Airbnb shows off a potato-shaped example of the kind of offbeat properties you can find in its “OMG!” category.

ValVades

Sep 1, 2022 - 21:01

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Watch the newest commercials from Airbnb, KFC, Honda and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Premiered on: Keeping Up With the Kardashians, E!

Brand Overview for Last 30 Days

Impressions: 683,339,128 (3% of industry)

Est. TV Spend: $1,373,349 (1% of industry)

Interruption Rate: 2.87%

Attention Index: 105 (5% fewer interruptions than avg.)

Premiered on: George Lopez, TBS

Brand Overview for Last 30 Days

Impressions: 1,536,913,700 (15% of industry)

Est. TV Spend: $5,031,917 (12% of industry)

Interruption Rate: 1.42%

Attention Index: 90 (10% more interruptions than avg.)

Premiered on: Good Morning Football, NFL Network

Brand Overview for Last 30 Days

Impressions: 1,587,847,857 (5% of industry)

Est. TV Spend: $5,782,866 (5% of industry)

Interruption Rate: 1.35%

Attention Index: 99 (1% more interruptions than avg.)

Premiered on: A Different World, TV ONE

Brand Overview for Last 30 Days

Impressions: 350,641,362 (23% of industry)

Est. TV Spend: $2,712,548 (27% of industry)

Interruption Rate: 2.09%

Attention Index: 95 (5% more interruptions than avg.)

Premiered on: 2022 U.S. Open Tennis, ESPN2

Brand Overview for Last 30 Days

Impressions: 34,607,252 (1% of industry)

Est. TV Spend: $329,266 (1% of industry)

Interruption Rate: 2.18%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.