Watch the newest commercials from Citi, Amazon, Starbucks and more

Starbucks hypes its new Frozen Lemonade Starbucks Refreshers.

MikeTyes MikeTyes
Jul 1, 2023 - 21:01
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Watch the newest commercials from Citi, Amazon, Starbucks and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Golf

Premiered on: Today With Hoda & Jenna, NBC

Brand Overview for Last 30 Days

Impressions: 496,058,232 (8% of industry)

Est. TV Spend: $1,961,423 (7% of industry)

Interruption Rate: 3.22%

Attention Index: 95 (5% more interruptions than avg.)

Dog Walk

Premiered on: Sex and the City, E!

Brand Overview for Last 30 Days

Impressions: 511,509,654 (6% of industry)

Est. TV Spend: $2,947,854 (7% of industry)

Interruption Rate: 2.20%

Attention Index: 97 (3% more interruptions than avg.)

Rules for Being a Lady

Premiered on: Law & Order, WE TV

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Powerful Testimony

Premiered on: My Dream Car, Fox Business

Brand Overview for Last 30 Days

Impressions: 316,898,081 (11% of industry)

Est. TV Spend: $958,070 (8% of industry)

Interruption Rate: 1.39%

Attention Index: 99 (1% more interruptions than avg.)

Day at the Lake

Premiered on: Sex and the City, E!

Brand Overview for Last 30 Days

Impressions: 780,946,616 (3% of industry)

Est. TV Spend: $3,945,780 (4% of industry)

Interruption Rate: 1.33%

Attention Index: 93 (7% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.