Watch Studio 30 Presents: The role of identity in the cookieless future and Web 3.0
With cookies being phased out, marketers need a better way to measure the effectiveness of their media spend.
FrankLin
Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across all channels. Viant’s self-service demand side platform (DSP), Adelphic, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across connected TV, linear TV, mobile, desktop, audio, in-game and digital out-of-home channels. Viant’s identity resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Advertising Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list.
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