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American Express says, “With Amex, it’s never a question of if you’re going to level up—it’s when.”

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Today's TV Ad Highlights

Data provided by iSpot.tv

Hot Tub

Premiered on: The Love Letter, ASPiRE

Brand Overview for Last 30 Days

Impressions: 156,430,280 (2% of industry)

Est. TV Spend: $707,950 (1% of industry)

Interruption Rate: 1.24%

Attention Index: 105 (5% fewer interruptions than avg.)

 Level Up

Premiered on: Today 3rd Hour, NBC

Brand Overview for Last 30 Days

Impressions: 565,745,162 (11% of industry)

Est. TV Spend: $12,211,321 (29% of industry)

Interruption Rate: 2.71%

Attention Index: 94 (6% more interruptions than avg.)

Safety and Security

Premiered on: FOX & Friends First, Fox News

Brand Overview for Last 30 Days

Impressions: 19,854,953 (1% of industry)

Est. TV Spend: $22,231 (<1% of industry)

Interruption Rate: 1.07%

Attention Index: 123 (23% fewer interruptions than avg.)

 Everest

Premiered on: PAW Patrol, Nick Jr.

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Pretty Much

Premiered on: Impractical Jokers: Inside Jokes, truTV

Brand Overview for Last 30 Days

Impressions: 11,222,130 (<1% of industry)

Est. TV Spend: $45,153 (<1% of industry)

Interruption Rate: 2.69%

Attention Index: 141 (41% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.