Watch the newest commercials from Kohl’s, Toyota, Disney+ and more

Toyota hypes its Summer Starts Here Sales Event, on now through May 31.

Koichiko Koichiko
May 5, 2023 - 21:02
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Watch the newest commercials from Kohl’s, Toyota, Disney+ and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Barbershop

Premiered on: SportsCenter, ESPN

Brand Overview for Last 30 Days

Impressions: 12,162,809 (<1% of industry)

Est. TV Spend: $36,195 (<1% of industry)

Interruption Rate: 1.45%

Attention Index: 89 (11% more interruptions than avg.)

Dog Days of Summer

Premiered on: Family Matters, TBS

Brand Overview for Last 30 Days

Impressions: 2,518,093,715 (10% of industry)

Est. TV Spend: $14,618,764 (9% of industry)

Interruption Rate: 2.48%

Attention Index: 102 (2% fewer interruptions than avg.)

Get Inspired

Premiered on: Chicago Med, NBC

Brand Overview for Last 30 Days

Impressions: 1,673,893,729 (12% of industry)

Est. TV Spend: $6,787,601 (11% of industry)

Interruption Rate: 1.88%

Attention Index: 100 (0% fewer interruptions than avg.)

They're Not Your Friends

Premiered on: Bob's Burgers, Adult Swim

Brand Overview for Last 30 Days

Impressions: 1,282,095 (<1% of industry)

Est. TV Spend: $857 (<1% of industry)

Interruption Rate: 29.70%

Attention Index: 17 (83% more interruptions than avg.)

Good News

Premiered on: MLB Baseball, Bally Sports Midwest

Brand Overview for Last 30 Days

Impressions: 2,532,251,546 (22% of industry)

Est. TV Spend: $12,085,487 (23% of industry)

Interruption Rate: 1.48%

Attention Index: 103 (3% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.