Watch the newest commercials from Wendy’s, MassMutual, Dunkin’ and more

A dad offers unsolicited advice to his adult son in a MassMutual spot.  

Koichiko Koichiko
Sep 19, 2023 - 21:01
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Watch the newest commercials from Wendy’s, MassMutual, Dunkin’ and more

Today's TV Ad Highlights

Data provided by iSpot.tv

MaAuto

Premiered on: NFL Football, CBS

Brand Overview for Last 30 Days

Impressions: 1,214,435,993 (7% of industry)

Est. TV Spend: $16,402,624 (10% of industry)

Interruption Rate: 2.71%

Attention Index: 99 (1% more interruptions than avg.)

Munchkins in the Dunkin

Premiered on: NFL Football, NBC

Brand Overview for Last 30 Days

Impressions: 1,083,427,647 (4% of industry)

Est. TV Spend: $4,715,323 (4% of industry)

Interruption Rate: 1.86%

Attention Index: 83 (17% more interruptions than avg.)

Father Knows Best-ish

Premiered on: NFL Football, CBS

Brand Overview for Last 30 Days

Impressions: 67,230,084 (2% of industry)

Est. TV Spend: $842,660 (3% of industry)

Interruption Rate: 2.31%

Attention Index: 95 (5% more interruptions than avg.)

Favorite Song

Premiered on: NCIS: New Orleans, TNT

Brand Overview for Last 30 Days

Impressions: 756,883,262 (4% of industry)

Est. TV Spend: $4,462,960 (4% of industry)

Interruption Rate: 2.24%

Attention Index: 88 (12% more interruptions than avg.)

All About Fall

Premiered on: College Football, FOX

Brand Overview for Last 30 Days

Impressions: 3,195,720,440 (11% of industry)

Est. TV Spend: $13,976,367 (11% of industry)

Interruption Rate: 2.43%

Attention Index: 84 (16% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.