When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect
The industry is waiting with bated breath ahead of Apple's imminent iOS update, which will severely limit tracking and ad targeting across Apple's mobile devices--and impact the $105 billion U.S. mobile-ad industry. Apple's update will introduce App Tracking Transparency...
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The mobile advertising sector is staring into the abyss as the privacy changes loom
Apple's iOS update is largely expected to make advertising on its devices much harder.
SOPA Images/Getty Images
4 hours ago
The industry is waiting with bated breath ahead of Apple’s imminent iOS update, which will severely limit tracking and ad targeting across Apple’s mobile devices—and impact the $105 billion U.S. mobile-ad industry.
