Why the CMO role has not got easier

With the expansion of the customer journey, CMOs are being asked to do considerably more than before – creative, research, brand strategy, CRM, social, PR and even HR.

Troov Troov
Jan 17, 2025 - 21:03
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Why the CMO role has not got easier

With the expansion of the customer journey, CMOs are being asked to do considerably more than before – creative, research, brand strategy, CRM, social, PR and even HR.

by Ailsa Buckley

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