Why You Should Use SEO Audit Services Before Updating Your Website

Do you feel like your website needs a refresh? Changing your website’s style, the message you portray, and how to make orders can greatly improve the customer experience. This shakeup can be exactly what you need if your traffic has been low and sales have been stale recently. You may also have a poor ranking on Google and your business is suffering as a result.

But, there is something else you will want to investigate. We are talking about your SEO strategy. If you have not invested time and effort into this recently, this is where you should start. You need to know what is going on. So, this is where SEO audit services come in. It is recommended that you use them before updating your website. Here is why.

What Are SEO Audit Services?

If you are unfamiliar with SEO audit services, it is best to start here. Essentially, this is a professional service offered by SEO agencies and they will investigate your website. They examine all aspects, identifying any problems you might have that are affecting your ranking and traffic numbers. Essentially, they are investigating your SEO strategy and what has been happening recently. The team will then use their experience and findings to create a bespoke SEO strategy that is better than what you originally had.

If you want to read more about SEO audit services and what they are in detail, you can visit Clickslice’s website. This is a professional service they offer with a dedicated team ready to help you. Indeed, their in-depth SEO audit services leave no stone unturned, ensuring that your website can have a good strategy moving forward. This is exactly what you want to accompany your website rebrand or refresh.

What Can SEO Audit Services Do?

Do you want to know more about what SEO audit services can do? Well, there are various elements the team can take care of. Let’s take a look at some of them in more detail.

Find Duplicate Content

You might not realise that you have duplicate content on your website. This can happen accidentally or because some pages are very similar. But, what it can do is affect your ranking on Google. You are missing out on an opportunity to create unique content and use keywords. What’s more, this can build loyalty with your customers. So, the good thing about SEO audit services is that they can be brought to your attention.

Identify 404 Errors

Do you have any 404 errors on your site? They can happen over time without you realising it. Unfortunately, when you have these, it will affect Google rankings. So, you want to ensure that you do not have any. What’s more, they can be frustrating for customers to come across when they are trying to find the information they need. As a result, they can exit your website.

Test Your Website Speed

Have you ever tested the speed of your website before? Most people forget about this, yet it can have a huge impact on customer experience and your Google rankings. Thankfully, SEO audit services usually include testing or optimizing your website speed. Thus, if it is slow and needs improvement, this is something that can happen before you relaunch with a new design.

Assess Link Quality

Some people think that every link you have is good. But, this is not necessarily true. You want to ensure that they are quality links. This is going to be what will boost your ranking and gain more traffic. This professional service will assess your backlink profile and ensure there is quality over quantity.

Create a New and Detailed SEO Strategy

Once the audit has been completed and you are aware of the health of your website, a new SEO strategy can be created. This is going to ensure that you start to see progress with your Google ranking. Indeed, the new strategy will be thorough and cover all bases. You will be presented with a detailed report of their findings. Plus, the new SEO strategy.

Note that since SEO agencies can offer SEO audit services, you can always hire their team to handle optimisation moving forward. If you like the way they have handled the service and trust them, this can be a natural next step. You know that they understand the SEO strategy and will be able to carry it out. What’s more, they know how to generate the results you are looking for.