25 Types of Content You Can Use for Content Marketing
From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and “sell” what you do in the process. Example...
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Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.
Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.
The number of times this article was shared on Twitter.
What type of content should you create for your content marketing? From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and “sell” what you do in the process. Our list of free keyword research tools features four of our own tools. If you want consistent traffic to your blog posts, write about topics people search for on Google and use SEO to rank high. How can you find these topics? Look at which of your competitors’ posts get the most organic search traffic. Here’s how: Videos are a great way to reach a wide audience and show your product or service in action. Our video on lesser-known link building tactics shows how you can execute them with the help of our toolset. If you’re starting out with no audience, the best way to generate traffic to your videos is to rank high on YouTube. You can do this by targeting topics people are searching for on YouTube. Here’s how to find these topics: Podcasts are a great way to build brand awareness, reach a wide audience, and network with industry experts. In only six months, HubSpot’s “Marketing Against the Grain” podcast hit 70,000 monthly downloads—many of whom are marketers and potential customers. A few ideas to get the word out for your podcast: How-tos are a great way to teach your audience to solve problems step by step with your product or service. Our article on keyword optimization shows how to complete the process with our toolset. The best way is to rank your how-tos on Google and generate consistent search traffic. To do this, target “how to” keywords. Here’s how to find them: Guides are a great way to introduce your audience to a specific topic and insert your product or service in the process. Our beginner’s guide to technical SEO explains everything you need to know about technical SEO, including how to use our toolset to fix technical issues. The best way is to rank your guides high on Google. Here’s how to find guide-related topics: Sidenote. Not all of this will be guide-related keywords (e.g., “what does seo stand for”), so make sure you analyze the SERPs first. Newsletters are a great way to build an audience whom you can reach out to any time. They’re also great for distributing content. We send a weekly newsletter to 200,000 people that features content from our blog and elsewhere. The best way is to encourage people to opt in for the newsletter when they’re already consuming your content. You can do this via a simple opt-in (like us) or with an incentive (via the other content formats in this post). Don’t just riff off a list of items; expand your listicles with specific steps. This will allow you to “sell” your product or service naturally. Our listicle on driving traffic to your website shows how you can use our toolset in different tactics. Like other blog post formats, the best way is to rank your listicle high on Google. Here’s how to find potential list-based topics: Usually <100 pages, ebooks work as great incentives to encourage visitors to opt in to your email list. To get a free copy of Intercom’s book on marketing, it requires prospects to fill in relevant details (e.g., name, email address, and more). Create a dedicated landing page for your ebook that’s designed to capture email addresses. You can then link to this landing page from your blog posts or run ads to it. Physical books are generally regarded as high-value and signal that the brand is serious about content and education. The launch of our new SEO book for beginners generated a positive reception. The best way to market a book is word of mouth. To get the flywheel going, run a giveaway of your book. We’ve published an SEO book for beginners—and we’ve 100 hardcover copies to give away! 🥳 To score a copy: 1️⃣ Like + RT this post 2️⃣ Leave a comment telling us when + why you started learning SEO **Note: This giveaway closes April 15, 12am EST. Good luck!** pic.twitter.com/COCfOFPdKi Checklists are a great way to drive tons of search traffic and insert your product or service as part of the checklist. They can also work well as a content upgrade. Our SEO checklist ranks in position #2 and generates a lot of search traffic. The best way is to rank your checklist high on Google. Here’s how to find potential checklist topics: Like checklists, templates are a good way to “insert” your product or service into the process. They also work well as lead magnets. Our guide to keyword strategy offers a free template for anyone to copy. Don’t create templates no one wants. Make sure people are looking for it. You can do this by looking for templates people are searching for. Since the goal of a white paper is to show necessary data and facts to explain why a product is the best on the market, it can work as a lead magnet for prospects who are interested in learning more about your product. Ultimaker, a 3D printer manufacturer, gathers contact information from an audience interested in the real cost of owning a 3D printer. Create a dedicated landing page for your white paper. You can then link to this landing page from your blog posts or run ads to it. Social media posts are great for increasing brand awareness, reaching a broader audience, and building a following interested in your brand, content, product, or service. Ahrefs posts regularly on Twitter, including threads. Find low-competition keywords in 3 steps 🔍 Building a new website and looking to strengthen your link profile? Capture low-hanging keywords. You can find them using an SEO tool featuring a difficulty score—like Ahrefs’ Keyword Difficulty. Follow these steps 👇 Each social media platform has its own rules, culture, and media type (e.g., short-form videos on TikTok, carousels on LinkedIn, long-form on Twitter). Learn what they are and create content that matches what people on the platform want to see. Illustrations and infographics are great ways to condense text, concepts, and ideas into a shareable form. They also work great on social media. Our post on how to get on the first page of Google features a flowchart. Create illustrations and infographics that people want to see. You can do this by following the TRUST formula: Free tools are a great way to let customers test-drive your product or service. Our backlink checker is one of the many free SEO tools we offer. Don’t guess what tools people want. Create them based on what people are searching for: Courses are a great way to educate your audience, especially about how to use your product or use your product to solve their problems. Our SEO course for beginners teaches the basics of SEO using Ahrefs. Similarly, you’ll want to create courses for topics that people are searching for: Case studies can be an effective nudge for turning a prospect into a customer. Recruiting software Lever has hundreds of case studies based on customer size and industry. The best way is to add them to your website so visitors can navigate there. They can also be used as part of your sales process. Testimonials are a great way to add social proof to your website. We have a rolling carousel of testimonials on our homepage, separated by our customer profiles. The best way is to put them on your homepage. Webinars are a great way to generate leads or onboard customers. We mainly use webinars as onboarding at Ahrefs. The specific promotion strategy will depend on your goals for webinars: Quizzes are a great way to acquire links, build brand awareness, and segment your audience. Todoist runs a quiz on the best productivity methods. Add them to your website so visitors can navigate and find them. Interactive forms of content, like games, allow prospects and customers to play with content. They’re a great type of content to attract backlinks. Swedish financial company Advisa created a game to indirectly comment on the British pound after Brexit was confirmed. The best way is to pitch your interactive content to relevant news websites. Interviews are a great way to create expert content and tap into other people’s audiences. They can be in any format: video, audio, or text. Our chief marketing officer, Tim Soulo, interviews expert SEOs and marketers for our customers-only community: Promote your interview via your email list. You should also encourage your guest to promote the interview to their audience. Slide decks are usually created for conferences and work well as thought leadership. This is a presentation from Tim at BrightonSEO, an SEO conference. After your presentation, upload your slide decks on SlideShare. Primarily for social media, memes are a great way to engage with your audience. Fast-food restaurant Wendy’s is well known for posting memes on Twitter. Since memes are mainly for engaging with your audience, the best way is to post them on the social media platform you’re using to engage with said audience. User-generated content (UGC) is a great way to build and engage with your audience. Every post and reply in our customers-only community is UGC and contributes to its engagement and activity. Rather than market UGC, a better way would be to figure out how to generate more of it. For example, we’d want more activity in our community (and therefore more UGC). While there’s no surefire way to do this, one thing’s certain—you have to be a brand that your customers love. That means creating an amazing product and providing great customer service. Beyond that, you’ll also want to make things exclusive so your customers feel like they’re part of an invite-only community. For example: Looking to learn more about content marketing? Check out these resources: Any questions or comments? Let me know on Twitter.Example
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