4 Best SEO Reporting Tools (Free & Paid Options)
SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working — and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers...
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SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working — and what isn’t.
But here’s the painful truth:
You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.
Then struggling to make it look presentable.
Oh, and this is for one website. If you’re managing many projects, reporting can get VERY tedious (and costly).
That’s why I’ve handpicked a list of four dedicated SEO reporting tools that:
Save time by automatically collating data from your favorite SEO and analytics platforms Help you build client-ready reports without starting from scratch every time Let you track and visualize SEO performance in a way that actually makes sense for youHere’s a quick rundown of our favorite SEO reporting tools:
| Google Looker Studio | Creating reports from 1,000+ sources like Google Sheets, Search Console, and other APIs | Free; Pro plan costs $9/month with a 30-day free trial |
| Semrush | SEO professionals who want an all-in-one solution to track, analyze, and report performance | Starts at $139.95/month; Backlinko-exclusive 14-day free trial available |
| AgencyAnalytics | Freelancers and SEO agencies who want to share real-time dashboards with clients | Starts at $79/month; 14-day free trial available |
| DashThis | Creating customizable SEO dashboards and helping clients understand what the data means with in-line notes | Starts at $49/month; 15-day free trial available |
1. Google Looker Studio
Best for creating reports from various sources like Google Sheets, Search Console, and APIs
Pricing: Free; Pro plan costs $9 per month with a 30-day free trial.
Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable.
Here’s what I love about Looker Studio:
Connect All Your Data Sources in One Dashboard
One of the biggest advantages of Google Looker Studio is how seamlessly it connects with 1,000+ data sources.
This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard.
Here’s how it works:
Connect your Looker Studio account to Google’s native platforms, including:
Google Search Console to pull inWhat's Your Reaction?
