5 funniest Super Bowl 2023 commercials, plus Doritos’ Jack Harlow boost: Datacenter Weekly

Also: GroupM’s updated carbon calculator, macroeconomic news in a nutshell, and more.

Aliver Aliver
Feb 18, 2023 - 21:02
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5 funniest Super Bowl 2023 commercials, plus Doritos’ Jack Harlow boost: Datacenter Weekly

GroupM’s updated carbon calculator to measure ad campaign carbon footprint more accurately

WPP’s GroupM “is upgrading its carbon calculator to measure the carbon footprint of client campaigns more accurately via a new partnership with Scope3, a company that offers supply chain emissions data,” Ad Age’s Aleda Stam reports.

The details: “The new Channel-Level Carbon Calculator integrates GroupM’s carbon measurement methodology, which the agency devised in July 2022 with input from a Big Four consulting firm to compare data across all media channels. The methodology builds on the guidance put forth by Ad Net Zero, which opened a U.S. chapter this month and aims to reduce advertising’s carbon impact. WPP and GroupM are active members of the organization.” 

Essential context: “The new methodology looks at emissions data resulting from the digital media supply chain or resulting from the production of a campaign’s creative from ‘cradle to gate,’ measuring an ad’s carbon footprint from inception until it’s seen by a consumer, according to Kieley Taylor, global head of partnerships and managing director at GroupM. 

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