6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)
For example, you’re hardly likely to outrank the likes of TechRadar, Wired, and The Verge anytime soon with your generic “tech” affiliate site. If you want to stand any chance at competing and getting traffic, you need to go...
AbJimroe
Everyone knows that niches like fitness, travel, and tech are lucrative affiliate marketing opportunities. But big, broad niches like these are also fiercely competitive, making it hard for new sites to compete. For example, you’re hardly likely to outrank the likes of TechRadar, Wired, and The Verge anytime soon with your generic “tech” affiliate site. If you want to stand any chance at competing and getting traffic, you need to go narrower. Here are a few affiliate niches that I think are crying out for a market leader: You’re probably already thinking that this niche sucks if you hate cleaning as much as I hate cleaning. But with an estimated 69K monthly searches for “best vacuum cleaner,” according to Ahrefs’ Keywords Explorer, one thing’s for sure: This is a high-ticket niche with plenty of traffic potential. Even better, competition is relatively sparse. Here’s a DR25 site getting an estimated 37.7K monthly organic visits: Most of the obvious keywords like “best vacuum cleaner” and “best robot vacuum” are hypercompetitive, with SERPs dominated by brands like Wirecutter, Consumer Reports, and Good Housekeeping. But there are plenty of sites getting decent traffic from lower competition long-tail queries. Here are a few of them: Although the monthly organic traffic numbers for these sites aren’t astronomical, it’s mostly affiliate content attracting that traffic. For example, ~83% of the organic traffic to Home Vacuum Zone goes to URLs containing the words “best,” “vs,” and “review”: It’s a similar story for Popular Vacuums, with 84% of traffic going to the same kinds of pages: However, if you look at the sites themselves, you’ll realize that they’re far from anything special. Most of them are ugly and feature typical affiliate content from folks who haven’t used the products. There’s a serious opportunity to become the go-to resource for vacuum reviews for anyone willing to put in the effort and actually test some of these products. Most of the affiliate programs for vacuum cleaners offer somewhere from 3% to 8% commission. That might not sound like much, especially at the lower end, but remember that vacuums are high-ticket items typically costing anywhere between $50 and $1,000. As a result, even a measly 3% commission from Amazon would net you between $1.50 and $30 a pop. Promote Bed Bath & Beyond’s affiliate program, and that rises to $3.50-$70. You only have to sell a few vacuums through your affiliate links to make bank here. Besides reverse engineering some of the sites above in Ahrefs’ Site Explorer, you’ll want to use a keyword research tool like Keywords Explorer to find three types of keywords: Here’s how to do it for this niche: You can also add the word “for” to the Include filter to hone in on keywords aimed at a specific demographic or task that tends to be low competition. The process here is the same as for branded comparison keywords. Just add the word “review” to the Include filter instead. According to Keywords Explorer, there are an estimated 41K monthly searches for “hotels with jacuzzi in room” in the U.S. And the top-ranking page for this keyword gets an estimated 150K monthly visits: That’s an awful lot of people looking for hotels with jacuzzis, and there are also many searching for much the same thing in other less competitive ways. Quite a few low-authority sites are getting decent traffic in this niche: If we check the Top pages report for one of these sites, we see that pretty much all traffic goes to pages for specific locations: Most of these pages are pretty much the same content-wise. They list a few hotels with hot tubs in the area, show a few photos, give a brief description, and link to an affiliate for “more information and prices.” Other sites in the niche do almost the same thing: As with vacuum reviews, none of these sites looks particularly nice or have much of a recognizable brand. They’re about as basic as it gets. This spells opportunity for any ambitious affiliate marketers out there. Many travel sites are quite secretive about their commission rates, with some simply stating the percentage of commission you get on their commission. This isn’t particularly useful, as who knows what their commission is? Nonetheless, here are a few popular travel sites with affiliate programs: Most of the opportunity in this niche comes from searches for hotels with jacuzzis in various cities and states. Here’s how to find these in Keywords Explorer: It’s then simply a case of skimming the ideas for popular locations: You can also reverse engineer current players in Site Explorer, as these have pretty much done the work for you already. Although this might sound like a super small niche, there are tens of thousands of searches for travel car seats every month. Just look at the traffic potential for “travel car seats” alone: Despite the seemingly limited nature of the niche, quite a few low-authority sites are attracting a good amount of monthly search traffic: If we check the Top pages report for the first site (which gets the most traffic), we see that it has fewer than 100 pages in total. Yet it gets over 75K monthly organic visits: Even more interestingly, over half of this traffic goes to just 29 affiliate pages with the words “best,” “review,” or “vs” in their URLs: Most of the other 70 pages are informational guides, such as this list of tips for flying with a car seat. This is a good sign, as it means you only need to create a handful of affiliate pages to attract targeted affiliate traffic. Like in most niches, you can promote Amazon, which gives 3% commissions on baby products. There are also other superstores like Walmart that offer slightly higher commissions. But commissions really jump when you start looking at affiliate programs for specific brands and products. Here are a few of the options available: Like with vacuum reviews, you’re looking for three types of keywords to target in this niche: general comparisons, branded comparisons, and product reviews. Let’s look at how to find those in Keywords Explorer. The process here is the same as for branded comparison keywords. Just add the word “review” to the Include filter instead. The golf equipment market is worth an estimated $6.51 billion. So unsurprisingly, there are hundreds of thousands of monthly searches for the best golf equipment. For example, there are 54K monthly searches just for “golf simulator,” and most of the top 10 results are affiliate posts listing top picks. Some are from relatively low-authority sites too: Like with previous niches, most of the current players are typical low-to-medium-end affiliate sites with “OK” content at best. Here are a few of them: Besides Golfalot and MyGolfSpy, none seems to be testing products firsthand but rather researching tech specs and customer reviews. There’s nothing wrong with this per se. Golf equipment is seriously expensive so you can hardly expect your average affiliate marketer to review everything firsthand. Nonetheless, it seems there’s an opportunity for someone serious to come in and create the go-to site for golf equipment recommendations—either by reviewing products firsthand or going to town on the research. Like most niches, you can promote Amazon, which offers a 4% commission rate on golf equipment. But commissions are way higher from dedicated online golf stores. Here are just a few of them: Remember, golf equipment is expensive, so even commission rates of 4% can result in decent commissions. Most of the opportunities revolve around the same three types of keywords we already covered. So let’s look at how to find them in this niche. The process here is the same as for branded comparison keywords. Just add the word “review” to the Include filter instead. As of 2019, the global earphones and headphones market is worth an estimated $25.1 billion. It’s also expected to grow at a compound annual growth rate (CAGR) of 20.3% from 2020 to 2027. Unfortunately, affiliate marketers often overlook this niche because high-volume keywords like “best bluetooth headphones” are incredibly competitive. This keyword has a Keyword Difficulty (KD) score of 76, and huge brands like TechRadar and Wired dominate the SERP: But if you dig deeper, there are plenty of lower competition keywords with traffic potential to make this an interesting, low-hanging niche. Most of the players in this niche focus on headphones but also review other audio equipment. Here are a few of them: If you’re wondering why Headphonesty gets such a huge amount of traffic, it’s because most of its traffic goes to informational guides. This one on how to find a lost or stolen AirPod case gets an estimated 41K monthly search visits alone: However, it also gets plenty of traffic to affiliate pages. In fact, URLs containing “best,” “review,” and “vs” get an estimated 209K monthly search visits: It’s a similar story for the other players. Headphones Pro Review gets an estimated 86K monthly search visits to the same kinds of pages—which is ~60% of its total traffic. And there are only 106 pages attracting this traffic too. However, take a look at these sites, and it’s the same old story: They’re nothing special. With the exception of Headphonesty, most of the affiliate content is bog-standard stuff based on research rather than firsthand reviews. (You can always tell when this is the case, as the sites use stock product images only.) This isn’t necessarily bad; some of these sites’ articles seem well-researched. But again, it presents an opportunity for an ambitious affiliate marketer to come along and steal the show. Given that I’ve bought my last three pairs of headphones from Amazon, my purchasing habits lead me to believe that this is where most people buy headphones these days. Unfortunately, Amazon’s commission rate on headphones is just 3%. Luckily, there are a few other affiliate programs with better commissions: Some of these sell other audio equipment too, so there’s plenty of scope to expand beyond headphones further down the line. It’s the same old story with this niche; you’re looking at targeting general comparison, branded comparison, and product review keywords. Here’s how to find them. You’ll notice that many of the low-difficulty keywords here relate to the best headphones for a specific task or certain type of person. So you might want to add “for” to the Include filter to hone in on these. TIP If you see a lot of keywords like “best buy headphones” and “best buy wireless earbuds,” add the word “buy” to the Exclude filter to clean up the report. The process here is the same as for branded comparison keywords. Just add the word “review” to the Include filter instead. Interest in living a more sustainable zero-waste lifestyle has ballooned in recent years, and so have searches for zero-waste products. Here’s the trend for “zero waste products” since 2004 via Google Trends: That said, this isn’t the biggest niche ever. However, it still has decent earning potential and isn’t overly competitive. Here are a few of the folks in this niche: If we check the Top pages report for one of these sites, Sustainable Jungle, we see that it’s getting ~75% of its traffic to affiliate pages: However, most of that traffic goes to just one page about the best online thrift stores. There are still some affiliate links in this post. But even if we ignore it, the site is still getting ~27K monthly visitors to other affiliate posts. In terms of the content itself, it’s the same old story: The affiliate reviews are seemingly all based on research rather than firsthand experience. This once again presents an opportunity to easily beat the competition when it comes to content quality by reviewing products yourself. It would probably also be quite easy to get many zero-waste brands to send you products to review for free—especially once you’ve built a bit of a following. The best thing about this niche is that tons of eco-friendly brands with affiliate programs offer generous commissions. Here are just a few of them: You guessed it; it’s all about those general comparison, branded comparison, and review keywords. The process here is the same as for branded comparison keywords. Just add the word “review” to the Include filter instead. Most of the niches above were found using Ahrefs’ Content Explorer, a searchable database of billions of pages. Just search for pages with the word “best” in their titles and add these filters: Sidenote. Thanks to everyone’s favorite YouTuber, Sam Oh, for this tip. Here’s what the results look like: It’s then simply a case of sifting through the results looking for affiliate niches. For example, this is how I found the golf equipment niche: You can find hundreds of lucrative niches using this method; it just takes a bit of time. Most of these niches might seem relatively narrow and limiting, but that’s a good thing. It means you won’t be competing with and struggling to outrank the big players. And remember, you can expand and broaden your horizons once you build some authority. Got questions? Ping me on Twitter.
Who are the current players?
How much can you earn?
How to do keyword research for this niche
General comparison keywords
Go to Keywords ExplorerEnter the terms “vacuum” and “vacuums”Go to Matching terms reportAdd the word “best” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Branded comparison keywords
Go to Keywords ExplorerEnter vacuum cleaner brands like “miele,” “roomba,” “dyson”Go to Matching terms reportAdd the word “vs” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Product review keywords
Who are the current players?
How much can you earn?
How to do keyword research for this niche
Who are the current players?
How much can you earn?
How to do keyword research for this niche
General comparison keywords
Go to Keywords ExplorerEnter terms like “car seat,” “car seats,” “booster seat,” “booster seats,” etcGo to Matching terms reportAdd the word “best” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Branded comparisons
Go to Keywords ExplorerEnter car seat brands like “uppababy” and “bugaloo”Go to Matching terms reportAdd the word “vs” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Product reviews
Who are the current players?
How much can you earn?
How to do keyword research for this niche
General comparison keywords
Go to Keywords ExplorerEnter words like “golf,” “fairway wood,” “putter,” “putting,” “wedge,” etcGo to Matching terms reportAdd the word “best” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Branded comparisons
Go to Keywords ExplorerEnter golf equipment brands like “callaway,” “pxg,” “srixon,” “taylormade,” “titleist,” etcGo to Matching terms reportAdd the word “vs” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Product reviews
Who are the current players?
How much can you earn?
How to do keyword research for this niche
General comparison keywords
Go to Keywords ExplorerEnter words like “earbuds,” “earpods,” “headphones,” “headsets,” etcGo to Matching terms reportAdd the word “best” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keyword
Branded comparisons
Go to Keywords ExplorerEnter headphone brands like “1more,” “airpods,” “beats,” “jabra,” “skullcandy,” etcGo to Matching terms reportAdd the word “vs” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Product reviews
Who are the current players?
How much can you earn?
How to do keyword research for this niche
General comparison keywords
Go to Keywords ExplorerEnter words like “eco friendly,” “plastic free,” “zero waste,” etcGo to Matching terms reportAdd the word “best” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Branded comparisons
Go to Keywords ExplorerEnter golf equipment brands like “who gives a crap,” “reel,” “cloudpaper,” etcGo to Matching terms reportAdd the word “vs” to the Include filterSet the KD filter to a maximum of 20 (optional - this filters for low-difficulty keywords)
Product reviews
How to find more affiliate niches
Final thoughts
