A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear

LONDON--Essity, the feminine care company that sells Bodyform in the U.K. and Libresse across Europe, has launched a new campaign to announce its first push into period underwear. Wearable, reusable period panties are a relatively new innovation that has...

A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear

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Essity's Bodyform introduces Intimiwear with spot from AMV BBDO

Essity and agency AMV BBDO present blood as art in their latest campaign. Essity

By Sara Spary

3 hours ago

LONDON—Essity, the feminine care company that sells Bodyform in the U.K. and Libresse across Europe, has launched a new campaign to announce its first push into period underwear.

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