Ad employment gained 1,400 jobs in January, rebounding from late 2022 losses
Ad employment started the year on an upswing. Overall U.S. hiring surged, and the unemployment rate has not been lower than its current level since 1953.
Astrong
Advertising, PR and related services
U.S. employment in the Bureau of Labor Statistics (BLS) classification of advertising, public relations and related services came in at 494,800 jobs in January based on seasonally adjusted figures.
The ad market gained 1,400 jobs in January following a decline of 200 jobs in December.
Over the past six months, advertising employment rose in August, October and January; it fell in September, November and December.
When all is said and done, ad staffing in January was almost unchanged from August (494,600).
This BLS jobs bucket includes ad agencies, PR agencies and related services such as media buying, media reps, outdoor advertising, direct mail and other services related to advertising. Ad agencies account for the biggest portion—about 46%—of those jobs.
