Advantage reports ‘record year’ for managed services division

The Advantage Travel Partnership has reported a record year for its Advantage Managed Services (AMS) division for the year 2021-22.

For the first time since its inception 13 years ago, members operating under the AMS model achieved £100 million in turnover for the year.

Revenues increased by 41%, bookings by 13%, and average booking values by 44% compared to 2019.

More: Gray Dawes Holidays joins Advantage Managed Services

Advantage’s AMS division has more than 80 branches and is the fastest growing area of the partnership’s membership portfolio.

Kelly Cookes (pictured), chief commercial officer, said: “We are thrilled to have achieved this record result, especially on the back of what has been the most challenging period in history for the industry and our members.

“It absolutely demonstrates how hard our members who operate under the AMS model have worked during the past 12 months and is a great credit to them collectively for achieving this milestone.

“As a member owned organisation, our focus remains fully on the success of our members through our significant buying scale to the friendliness of our network.

“Giving our members a say in how we operate through our member forums remains incredibly important. We remain committed to looking for further ways to add even more value to them and their businesses going forward.”

Chief operating officer Paul Nunn said: “The offering of our AMS proposition is invaluable to those operating in both leisure and business travel and continues to evolve and adapt to the changing needs of our members.

“Today, AMS offers a market-leading trust account model where all monies are protected – not just Atol monies – giving consumers and the agent maximum protection and continues to offer best-in-class merchant facilities.

“Members operating under the AMS model also have a dedicated contact in the AMS finance team who can act as a business partner across a wide variety of finance issues as well as having access to the full range of benefits that comes from being an Advantage member.”