Advantage’s in-house operator adds fly-stay and cruise product range

Advantage Travel Partnership’s in-house tour operator Advantage Holidays & Cruise has added a fly-stay and cruise product range for its members.

From October 17, Advantage members will have access to 16 cruise lines as well as an expanded collection of land-based products.

Additionally, the operator has launched an online booking tool giving members access to cruise line itineraries, pre and post-stay accommodation and flight cabin options.

More: Advantage announces location for 2023 conference

Advantage Holidays & Cruise said the products are offered to members on an exclusive and complimentary basis, with competitive commissions available and the ability to manage margins on every booking.

The new offering was revealed at Advantage’s Back on the Water 2022 cruise conference on board Virgin Voyages’ Valiant Lady, which was attended by 20 cruise line partners.

Chief commercial officer Kelly Cookes said: “Cruise is a major growth sector and as travel bounces back there is growing demand for tailor-made cruise itineraries which go beyond the ship.

“We always strive to find ways to support our members and offer propositions that are relevant and meet their customer needs.”

Lee Ainsworth, head of operations, said the cruise industry can be a “hard sector to navigate” and the operator wants to support and guide its members through the process.

“We are increased our land-based product to incorporate cruise and meet the growing demand for fly-stay and cruise holidays, enabling our members to serve the needs of their customers and maximise the business benefits of this growth sector.”