Agency loyalty scheme initiated by American and Canadian Affair

A loyalty scheme has been created for agencies who achieve £100,000 of revenue with Canadian Affair and American Affair in a year.

Members of The 100 Club will receive exclusive benefits including monetary incentives, priority access to fam trips and events, exclusive competitions and offers, event sponsorship, bespoke marketing support and agent advocate trips where agents are offered a free or heavily discounted trip for them and a guest.

It will open with agencies who hit the £100,000 threshold between December 1, 2023 and November 30, 2024. 

The first members of The 100 Club will be informed by Canadian Affair’s travel trade team in December with the benefits of their membership beginning from January 1.

Once the loyalty scheme opens, other agencies will be able to immediately enter The 100 Club once they also generate £100,000 revenue within a calendar year.

The introduction of the scheme initiates Canadian Affair’s 30-year anniversary celebrations, ahead of the company’s trading milestone in March 2025.

Product and commercial director Lee Rogers said: “Agents are at the heart of our businesses, and we’re thrilled The 100 Club will enable us to express our gratitude and support to those who share our passion for Canada and America and enjoy utilising our destination expertise to support their customers through the holiday booking process.”