AI Copywriting: Top 4 Tools and Best Ways to Use Them

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business).

You can use it to create:

Snappy taglines Persuasive product descriptions Attention-grabbing social media posts

There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible.

This leaves many worrying that AI might replace human copywriters altogether.

But AI isn’t there to replace copywriters. AI is there to help you become a more efficient and creative copywriter.

In this guide, we’ll show you how to get the most out of AI copywriting tools. And we’ll go over a few of our favorites.

If you’re just looking for tools to use, here are the four we recommend checking out:

How AI Copywriting Can Help Your Business

Using AI for copywriting comes with various benefits. From speeding up your workflows to saving you money.

Speed Up Your Copy Creation

AI copywriting tools can drastically reduce the time it takes to create compelling copy.

You don’t need to spend hours brainstorming the perfect tagline, product description, or social media copy. As you can use an AI tool to instantly generate a dozen options.

Each tailored to your brand voice and target audience (when you include the right directions in your prompt).

Here’s an example of AI generating 10 variations of a tagline for a new bakery in just under a minute:

This rapid ideation lets you quickly test and refine your messaging. Which means launching your campaigns faster.

Save Marketing Budget

If you’re on a tight budget, generative AI tools can save you A LOT of money.

Instead of hiring a team of copywriters or outsourcing to agencies, you can use a tool that delivers copy at a fraction of the cost. Or even for free.

Scale Your Content Production

With AI, you can quickly and easily create variations of your copy. Or repurpose old material for new platforms.

It’s like your personal AI copywriter working 24/7, churning out as much copy as you need. When you need it.

For example, you can give AI your tagline and ask it to create 10 Instagram captions:

This saves you a significant amount of time and resources. As you can generate a bunch of copy in seconds.

Maintain Your Brand Voice

AI copywriting tools can help you maintain a cohesive brand voice across all your marketing channels.

How does it work?

You can train AI on your existing content and give directions on your preferred tone, style, and vocabulary. This helps the AI generate copy that seamlessly blends your established brand voice.

The Challenges and Limitations of Using AI Copywriting Tools

While AI copywriting offers impressive benefits, it also comes with limitations. Before you hand over your copywriting to AI, it’s important to understand these challenges.

The Copy Lacks Creativity and Human Touch

AI can produce well-structured, grammatically correct copy. But it’s often missing the creative spark that human writers bring to the table.

AI-generated copy can sometimes feel generic and lack originality. That’s because AI tools are trained on existing content. So they can’t create “new” content by default.

Which means the copy is typically limited in its creativity.

For example, this AG1 ad “You’re going to need a smaller cabinet” is a creative and smart play on words. It highlights the product’s comprehensive nutritional content. With a short and sweet tagline.

It’s also an example of situational irony. As normally when we buy anything, we need to consider more storage space—not less.

This creative approach is something AI would likely struggle to replicate.

Let’s try to create ad copy for the same brand with ChatGPT:

As you can see, AI provided a few options of concise copy to highlight the product’s comprehensive nutritional content.

But none of their headlines are as catchy (or creative) as the original, human-written version.

What to Do About It

While the internet is getting flooded with AI-generated content, originality is becoming more valuable than ever.

To stand out, infuse your copy with personal experiences, unique perspectives, and original data.

Even if you write your initial copy with AI, make sure to enhance it by adding your unique personality before publishing.

Many of these tools can now read various file formats. Use it. Provide original content or curated ideas for inspiration. You’ll likely find that the output is way more creative.

The Copy Has Context and Nuance Issues

AI often struggles to grasp nuances of language, context, and cultural references.

This can lead to awkward phrasing, inappropriate tone, or even factual errors.

Generative AI tools rely on patterns and data to generate text. But it may miss the underlying meaning or intent behind certain words or phrases.

For example, AI might miss out on the opportunities to use humor or relatable language for a specific audience. And this can lead to copy that falls flat.

Take BarkBox for example, a company that offers a monthly subscription service delivering dog toys and treats.

They use relatable language and a playful tone to appeal to dog owners and their emotional connection with their pets:

It also makes use of parallelism and repetition in the sentence “No muss, no fuss, no disappointed pups” to create a sense of rhythm when you read it.

Which is more creative (and concise) than simply saying something like “To minimize mess and fuss, and to keep your dog happy.”

Now, let’s try and generate copy for BarkBox with AI:

Even though the AI tried to be playful and emotional, the copy still feels flat and generic.

Unless you heavily edit the copy, it won’t resonate with the target audience as well as BarkBox’s original message does.

What to Do About It

Use AI as a starting point. Treat it like a brainstorming partner to get ideas from.

And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

For example, ask AI to:

Generate a list of headlines, taglines, or ad copy for inspiration Get suggestions for alternative phrasing or wording Rephrase your ideas to discover new perspectives and ways of formulating your copy

Then, build on the ideas it provides and add your own nuance and style. For example, you might adapt its suggestions to a more humorous tone. Or to include brand-specific wording.

The Copy May Have Ethical Concerns and Biases

AI copywriting tools learn from existing data, which can include biased or inaccurate information.

This can lead to AI-generated copy that carries on stereotypes, spreads misinformation, or even discriminates against certain groups of people.

For example, AI might generate copy that favors one gender or race over another. Or promotes harmful stereotypes about certain professions or lifestyles.

And publishing AI-generated copy with ethical issues can damage your brand’s reputation and credibility.

What to Do About It

Even if you’re using the most advanced AI tool, it still can’t replace human judgment.

Carefully review any AI-generated copy to catch ethical concerns and biases. Then edit it to make it accurate, appropriate, and aligned with your brand values.

Top 4 AI Copywriting Tools

Here are four of the best AI copywriting tools to try:

1. Jasper

Best for generating ad copy and slogans

Jasper is an AI-powered copywriting tool designed to create compelling copy for multiple purposes. Like ads, slogans, and social media posts.

With more than 50 templates to choose from, Jasper can generate many types of copy. And it even learns your brand voice to provide outputs that match your company’s style.

Write Ad Copy

Jasper’s AI-powered Ad Copy Generator helps you craft high-converting ads for multiple platforms. Like Google, Facebook, Instagram, and Linkedin.

Simply provide details about your product or service and your target audience. Jasper will then quickly create multiple ad variations.

Choose the ad copy that resonates most with your brand. Or use Jasper’s suggestions to refine your own copy.

Generate Slogans

Jasper’s AI-powered Slogan Generator helps you craft catchy and memorable slogans in seconds. This saves you valuable time and eliminates the need for lengthy brainstorming sessions.

Just describe your brand, product, or service to Jasper. And input details like the tone of voice of your brand (for example, serious, witty, casual) and the length of the output you expect.

You can even add keywords you’d like to use in your slogan.

Jasper will generate a list of potential slogans to choose from.

And if you target an audience with multiple languages, Jasper can help with that too. As it generates copy in more than 25 languages.

Teach Jasper Your Brand Voice

With its Brand Voice feature, you can teach Jasper about your company’s unique personality.

Just share your company’s information, style guide, and existing content. Jasper will then adapt its writing style to match your brand’s voice.

This means you get AI-generated copy that sounds like your team wrote it. This feature makes Jasper like your own personal copywriter, trained to emulate your brand’s unique tone and style.

Pros and Cons

Pricing

Jasper offers two pre-packaged plans with a 7-day free trial:

Creator: $49 per month, per seat. Add one brand voice. 50+ templates for different types of copy. Pro: $69 per month, per seat. Add three brand voices and collaborate with up to five members of your team.

A custom plan is also available upon request.

2. Copy.ai

Best for creating product descriptions and landing page copy

Copy.ai is a multi-skilled AI writer, capable of creating product descriptions, ad copy, and social media captions. All in your preferred brand voice.

Even if you’re unsure how to prompt the AI for your desired output, Copy.ai has prompts for various sorts of copy. And persuasive templates and formulas to streamline things even further.

Create Product Descriptions

Use Copy.ai to generate product descriptions for your online store.

Let’s say you’re selling a smart doorbell. You could browse a product description prompt in the chat function of Copy.ai:

Click “[your product]” to replace the placeholder text with your product name. You can also add extra details or preferences to the prompt.

And get a product description you can use on your website. Like this:

Generate Landing Page Copy

Copy.ai can also help you structure your landing page for a cohesive and persuasive customer journey. And write copy that aligns with that structure.

Imagine you own a bakery that bakes fresh sourdough and croissants every morning. Copy.ai can help you craft all of the landing page copy. Like this:

Save Your Brand Voice

Even if you’re not sure how to describe your brand voice, Copy.ai can grasp a unique personality by analyzing a sample of your existing content. Or your competitor’s.

Whether you input a short social media post or a section of a blog post, Copy.ai can quickly identify your tone, style, and preferences.

It then uses this information to generate future copy that seamlessly aligns with your brand voice.

Pros and Cons

Pricing

Copy.ai offers four plans:

Free: Includes one seat. Generate 2,000 words of copy. Starter: $49 per month. Lets you generate unlimited copy. Advanced: $249 per month. Includes up to five seats. Use sales and marketing workflows. Enterprise: Custom pricing, features, and limits. Plus integrations and API access.

Best for generating copy for social media posts and captions

AI Social Content Generator is an app in the Semrush App Center that helps you create snappy captions for platforms like Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, and your Google Business Profile (GBP).

Aside from captions, the tool also creates images and videos to use alongside your copy.

Generate Compelling Social Media Captions

If you have a website, enter it into the tool. The AI Social Content Generator will then scrape your business details. To create a description, what you sell, who your customers are, and what benefits they get.

The tool will also gather the images to use as visuals for your posts.

Let’s say you own one of the most popular bakeries in Miami—Rosetta. By entering your website, the tool scrapes the information to use for your business details.

But what if you don’t have a website?

No worries. You can manually fill out all the details.

Once the tool has details about your business, it’ll generate copy for multiple post formats. And the copy that goes on image posts, videos, and carousels. Along with captions.

Here’s an example of a video post generated by the AI Social Content Generator. It has copy on the video and the caption that complements the video post:

You can also create a range of different post types:

Let’s say you want to create a special day post. Simply enter key details, like what you sell and what occasion you’re creating copy for.

The tool will generate an image post with a caption tailored to celebrate the special day you chose.

Create Carousel Post Copy

Carousel posts are a powerful storytelling tool on social media. They offer multiple slides to showcase different aspects of your product, service, or brand.

But crafting concise copy for each slide can be a challenge.

With AI Social Content Generator, you can input your key message or topic, and the AI will generate a series of engaging slides.

Simply enter details about your post, select how many variants you want, and you’re ready to generate a carousel.

You can then publish the generated carousel in one click. Or download it to manually post on social media later.

You can also change the images and add your personal touch to the copy.

Pros and Cons

Pricing

AI Social Content Generator costs $35 per month and offers a 7-day free trial.

With this membership, you can create 200 AI-generated posts per month for up to two brands.

4. ChatGPT

Best for getting feedback on your copy

ChatGPT is a multi-skilled language model that can help you write copy for various platforms. While it’s not specifically designed for marketing, ChatGPT has been trained to generate human-like text.

Plus, with its conversational interface, you can use ChatGPT to get feedback and suggestions on your copywriting in real-time.

Generate Unlimited Copy

With ChatGPT, you can generate an endless stream of copy. Whether you need a dozen options for a headline, multiple variations of a product description, or ad copy, ChatGPT can deliver it in seconds.

This means you can test different copy and tones until you find what works best for your audience.

Let’s say you own a small hair salon and need to promote a new summer haircut special. You could ask ChatGPT to:

“Write three different Instagram captions promoting a summer haircut special at a local hair salon.”

Since ChatGPT has a conversational interface, you can express your preferences with ease. And ask it to generate more copy for you. Taking into account previous messages in the conversation.

For example, if you liked the second version of copy it provided, you can say:

“I like the second one. Write five more versions like that.”

You can then pick the copy that resonates the most with your brand.

Or keep generating even more versions until you get the copy you like for your offering.

Get Feedback on Any Copy

Crafting a piece of copy yourself can be challenging. Especially when you’re just learning the basics of copywriting.

You might have an idea for a piece of copy, but you may be unsure how it sounds. Or how well it’s likely to resonate with your target audience.

How can ChatGPT help?

By acting as your virtual editor. It can offer constructive feedback and suggestions for improvement.

For example, if you’ve written ad copy for your hair salon, you can provide it to ChatGPT. And ask it to provide feedback and help you improve it. Like this:

Pros and Cons

Pricing

ChatGPT offers four pricing plans:

Free: Assistance with copywriting, problem solving, and more. Limited access to data analysis, file uploads, and web browsing. Plus: $20 per user per month. Includes access to a higher version of GPT and data analysis, file uploads, and web browsing. Team: $30 per user per month. Includes unlimited access to all versions of GPT. Enterprise: Custom pricing. Includes unlimited and high-speed access to all versions and tools ChatGPT offers.

Best Ways to Use AI for Copywriting

Here are a few ways to get the most out of your AI copywriting tools:

Analyze Your Existing Copy

Use AI tools to assess your current copy for readability, tone, and engagement.

AI tools can quickly analyze your writing and provide valuable feedback to help you refine your style and better connect with your audience. Like we did using ChatGPT above.

Brainstorm Creative Ideas

Don’t know where to start? Use AI to brainstorm new ideas for your copy.

Whether it’s a catchy headline or a compelling call to action, AI can generate a bunch of options to spark your creativity.

For example, let’s say you’re promoting a new smart doorbell and need a captivating Facebook ad. You can ask the AI to help you brainstorm catchy ad copy. Like this:

This way, you can use AI to generate multiple creative options in seconds. Which can save you time and effort in the brainstorming process.

Then, go through the suggestions and pick the copy you think aligns with your audience the most.

Gather and Summarize Information

Need to quickly research a topic or gather statistics for your copy?

AI tools can sift through vast amounts of information and summarize key points. Like this:

This saves you a lot of time and effort you’d spend on manually reading the article.

Create Multiple Versions for A/B Testing

Experiment with different variations of your copy to see what resonates best with your audience.

AI can help you create multiple versions of your copy for A/B testing. Allowing you to optimize your messaging for maximum results.

Let’s say you want to A/B test email subject lines to promote your new smart doorbell.

You can prompt AI to generate a variety of options. Like this:

As you can see, ChatGPT created multiple versions of subject lines in different tones.

This way, you can test various subject line’s performance to determine which one resonates best with your audience. And which ones lead to the best conversion rates.

Fact-Check Every Output

AI tools are not perfect. They can sometimes generate inaccurate or misleading information.

Always fact-check any AI-generated copy before publishing to protect your brand’s credibility.

Maintain Consistent Tone and Style

Ensure your copy maintains a consistent tone and style across all your marketing channels. This can help boost brand recognition and ensure your copy resonates with your target audience.

AI tools can analyze your writing and identify patterns. This makes it easier to create new copy that matches with your brand voice.

Use AI Tools to Enhance (Not Replace) Your Copywriting

AI can be a great assistant when you’re writing copy.

It can help spark new ideas, offer fresh perspectives, and provide valuable feedback on your drafts.

But remember: it’s not a replacement for your own creativity and expertise.

AI can’t write a sales page that converts on its own. It needs your guidance and human touch.

When you understand its strengths and limitations, you can use AI responsibly and effectively to create copy that truly connects with your audience.

To learn how to write powerful copy that converts readers into customers, check out our guide to writing sales copy.

You’ll find out how to:

Grab readers’ attention Use effective calls to action Get more leads and sales with your copy