Amazon Officially Announces Prime Big Deal Days for 2023

Amazon just announced Prime Big Deal Days, a Prime-member-exclusive savings event, that will run from Oct. 10 at 3 a.m. ET through Oct 11. Amazon will offer personalized recommendations based on your prior shopping activity, browsing history, and any products saved in your lists, and will feature deals from Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, Betty Buzz by Blake Lively, Ruggable x Jonathan Adler, Urban Decay, and PicassoTiles.

You can prep for the event by signing up for Invite-only deals on products Amazon expects to sell out quickly. Current Invite-only deals include 60% off Blink devices, 50% off this Sony Dolby Atmos soundbar, 46% off this Philips 3000 Series Air Fryer, and 55% off Jabra Elite 7 earbuds. If you are selected, you’ll need to make your purchase before the end of the shopping event. If you aren’t selected, Amazon will notify you by email.

There are a variety of ways to keep tabs on deals. You can subscribe to alerts on deals for your recent Amazon searches and recently viewed items just by checking out the Prime Big Deal Days page in the Amazon Shopping app. You can also ask Alexa for deal alerts: The smart assistant can ping you 24 hours in advance of deals on things in your Wish List, cart, or Save for Later list.

Amazon being Amazon, there are plenty of deals live now far ahead of the actual event. In particular, the company is highlighting its “Toys We Love” list, which includes more than 200 items from LEGO, Mattel, Disney, and more.

Prime Big Deal Days will be available in 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK. The promotion will also run in Japan later in the month.